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ANALYSIS

Sales Cycles and the Slacking of Salesforce

With the recent completion of the Slack acquisition, Salesforce can look forward to improving the quality of the customer-facing business processes that it supports with more and better collaboration There's an important caveat here though. Salesforce has always been about process improvements that drive revenue and speed deals. Virtually every CRM...

Think Tank Calls for Policymakers To Grow AI, Not Choke It

Policymakers should be fostering the use of artificial intelligence in making workforce decisions, not inhibiting it, according to the Center for Data Innovation In a report released Monday, the global think tank called on governments to encourage AI adoption and establish guardrails to limit harm....

The Sleeping Ad Giant That Is TikTok

Brands are seeking new and eye-catching ways to stay relevant with their ads amid the continuing surge of online shopping. As marketers look for every possible scenario to feed the consumer frenzy for digital deals, social media -- TikTok included -- could offer them one of their best options Social media outlet TikTok may be the key to advertisers...

OPINION

The Metaverse Comes to Life

The Siggraph virtual conference takes place this week and Nvidia is doing the opening keynote A few months back during Nvidia's GTC event, they shocked the audience by doing the entire keynote in a virtual environment using Nvidia's Omniverse that was so realistic it looked like an actual location....

The Edge Ecosystem Puts Computing Where It Counts

Edge computing has become an increasingly important part of the IT ecosystem, with more demand than ever for computing power to be on hand, accessible, and instantaneous Even as operations as diverse as factories and hospitals are moving at least portions of their daily computational processes out of the centralized cloud and into various edges, ed...

Study Finds 100% of Commercial Apps Contain Security Flaws

A number of popular commercial applications in categories ranging from browsers to messaging and meeting apps all contained open-source components with security vulnerabilities, according to new research released Wednesday The study performed by Osterman Research for GrammaTech also found that of the most popular commercial browser, email, file sha...

EXCLUSIVE INTERVIEW

Logiq CEO Tom Furukawa Discusses Global Trends in Digital Commerce

E-commerce and m-commerce are transforming the economic landscape. Both markets were steadily growing before the pandemic. But since then, consumers have been fueling both types of commerce with a frenzy For instance, global e-commerce is expected to yield $6.5 trillion by 2023, growing at a 17.5 percent compound annual growth rate (CAGR). That rep...

GOVERNMENT IT REPORT

US Cybersecurity Plan Welcomed, but Software Tracking Troubles IT Sector

The U.S. government is moving quickly and aggressively to address cybersecurity vulnerabilities affecting both the federal government and the private sector In a sweeping executive order (EO), President Joseph Biden has directed federal agencies to set up multiple programs designed to mitigate the kinds of recent cybersecurity attacks that have gai...

How Natural Language Understanding Smartens Customer Interactions

Tapping into natural language understanding (NLU) technology as part of an overall approach to managing customer relations improves the experience that businesses provide to their customers In a 2020 study conducted by Cisco, 93 percent of participants agreed that technology is very important in creating a better customer experience. Brands already...

Chromebook Shipments Jump 75% YoY in Q2

Chromebooks were a hot commodity in the second quarter of this year, with shipments increasing 75 percent compared to the same period in 2020 Some 11.9 million of the laptops were shipped during the April-June quarter, or 13 percent of all notebooks, according to Canalys a global market research company....

OPINION

When Is the Right Time To Buy vs. Lease an Electric Vehicle?

Electric vehicles are driven primarily by early adopters these days because the technology isn't fully cooked yet. There are three big problems that are yet to be adequately resolved: Battery capacity -- needs to have a range of over 300 miles;...

Researchers Track Linux Intrusions to Cryptojacking Gang

Bitdefender security researchers have uncovered a Romanian-based threat group active since at least last year targeting Linux-based machines with weak Secure Shell Protocol (SSH) credentials The researchers discovered the group was deploying Monero mining malware used to steal cryptocurrency. That malware also allows other kinds of attacks, accordi...

Marketers Need New Strategies To Parry Cookieless Advertising

As if online vendors did not have enough changes to handle in this post-Covid marketing environment, the impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast Third-party cookies will soon be a thing of the past. Within the next two years, Google will completely stop selling w...

Google Cloud Seeks To Cure Retailers' Search Woes, Help Compete With Amazon

Google on Tuesday announced a new service aimed at beefing up the search capabilities of retailers' websites that may make those sellers more competitive with Amazon The service, Google Cloud Retail Search, hopes to address the staggering problem of "search abandonment," which costs retailers more than $300 billion a year in the United States alone...

Commerce Apps and CX: Designing for Engagement

Mobile apps are convenient and ubiquitous, and they're becoming a central channel for how people interact with brands However, having an app is not enough. Because they operate on mobile devices, people expect them to be user-friendly and instantly accessible. To attract and retain users, apps must deliver a seamless, simple, and intuitive experien...

Outlaw Installer for Windows 11 Infected With Malware

Early adopters seeking a premature peek of Windows 11 via unauthorized channels may be in for a nasty surprise -- a dose of malware On Friday, Kaspersky Lab reported that an unofficial installer in the wild promises to install the next version of Microsoft's ubiquitous operating system on a user's computer, but it actually contains a malicious payl...

EXPERT ADVICE

Corporate Participation in the Open Source Community

Open-source software is prolific in technology today. Just about everything from supercomputers to consumer electronics is powered by at least one piece of open source code. But many businesses find themselves launching open-source products at a rapidly accelerating pace without truly understanding either the benefits that come with it or the pote...

EXCLUSIVE INTERVIEW

Supercharging Customer Retention

Lifetime Value, or LTV, is key to growing your business. Without it, you might as well turn off the lights and go home LTV is the total amount of money that a merchant receives from a customer's entire lifetime of association with a seller. Thus, if you have an e-commerce store and your average customer spends $200 per year for an average of three ...

OPINION

Alexa Live and the Future of Ambient Computing

Amazon last week held its Alexa Live 2021 developer conference, which would have been a lot more fun if during the event the Amazon Echo show in my office hadn't gone insane. During the keynote, they started rattling off all the new commands that the Echo products could follow. My Echo could hear and tried to respond to those commands. When they g...

Key Factors When Selecting and Setting Up an E-Commerce Platform

One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services With so many choices of platforms now available, it's important that they make this choice carefully, with an understanding that a platform is a space not just for selling but for building a brand....

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