E-Commerce

Shoppers are taking a more deliberate approach to buying, relying on reviews, search, and multiple sources to validate products before making purchasing decisions.

Whatnot and Shopify are streamlining live commerce by synchronizing inventory and orders, helping merchants expand sales channels more efficiently.

Fox’s plan to acquire Roku is one of those deals that looks obvious only after someone finally has the nerve to do it. The fight for television is no longer just about what people watch. It is about where they decide to watch it.

AI search is changing how diners discover restaurants, with Local Falcon research finding many eateries visible on Google Maps are missing from AI-generated recommendations.

As AI takes a more active role in buying decisions, companies face growing pressure to adapt marketing, commerce, and customer engagement strategies.

As AI shopping agents become more capable, marketplaces face growing pressure to balance automation with accountability, trust, and human oversight.

Better product images are becoming a key competitive advantage in resale marketplaces, helping sellers build buyer trust, improve listing performance, and compete beyond price.

Retailers are redesigning digital catalogs around shopper engagement data, using adaptive layouts and real-time analytics to improve conversions and personalize online shopping experiences.

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

AI-driven shopping tools are turning ChatGPT into a commerce channel where deals and cashback appear alongside product comparisons and purchase decisions.

Ad-supported streaming is turning TV into a measurable commerce channel, where interactive content drives engagement and influences purchasing across multiple screens.

AI-powered fraud is moving inside legitimate transactions, pushing retailers toward identity-based systems to separate real customers from fraud.

Scam texts are eroding trust in SMS marketing, creating a "friction tax" for retailers as customers ignore legitimate messages. New verification strategies aim to rebuild confidence before users engage.

Retailers are losing trillions to checkout friction, but new data shows that offering the right mix of payment options can significantly improve conversion rates, especially on mobile.