Marketing

Whatnot and Shopify are streamlining live commerce by synchronizing inventory and orders, helping merchants expand sales channels more efficiently.

AI search is changing how diners discover restaurants, with Local Falcon research finding many eateries visible on Google Maps are missing from AI-generated recommendations.

As AI takes a more active role in buying decisions, companies face growing pressure to adapt marketing, commerce, and customer engagement strategies.

Retailers are redesigning digital catalogs around shopper engagement data, using adaptive layouts and real-time analytics to improve conversions and personalize online shopping experiences.

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

AI-driven shopping tools are turning ChatGPT into a commerce channel where deals and cashback appear alongside product comparisons and purchase decisions.

Ad-supported streaming is turning TV into a measurable commerce channel, where interactive content drives engagement and influences purchasing across multiple screens.

Scam texts are eroding trust in SMS marketing, creating a "friction tax" for retailers as customers ignore legitimate messages. New verification strategies aim to rebuild confidence before users engage.

Marketing leaders say SEO isn’t going away. Instead, it’s evolving alongside AI search, creating new challenges in attribution, discovery, and content strategy.

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging.

AI-driven simulations are helping organizations close sales execution gaps by turning practice into measurable readiness and performance.

Automated imagery is emerging as a core CRM asset, helping SMBs standardize visuals, reduce friction, and strengthen retention across mobile-first retail channels.

AI storefronts are narrowing discovery to a handful of recommendations, forcing retailers to rethink metadata, governance, and how products compete in an agent-driven commerce world.

As discovery commerce accelerates, customer support expectations are collapsing into real time. New research shows delayed responses drive abandoned purchases, lost trust, and missed revenue.