Online Advertising

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

AI-driven shopping tools are turning ChatGPT into a commerce channel where deals and cashback appear alongside product comparisons and purchase decisions.

Ad-supported streaming is turning TV into a measurable commerce channel, where interactive content drives engagement and influences purchasing across multiple screens.

Marketing leaders say SEO isn’t going away. Instead, it’s evolving alongside AI search, creating new challenges in attribution, discovery, and content strategy.

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging.

U.S. e-commerce orders surged 147% in 2025, but growth was uneven as the top performers pulled ahead. Shoppers clicked less, yet spent more — rewarding brands that reacted faster.

Q3 digital ad spending delivered a mixed picture, with shifting platform strategies opening short-term gains for some advertisers and renewed pressure for others.

Most misleading Google search results are harmless, but a new WalletHub case study reveals they can sometimes cost consumers hundreds of dollars by steering them toward biased recommendations.

Brands are moving from ad-heavy campaigns to influencer-led strategies, where authenticity and expertise drive purchasing behavior and reshape consumer decision-making across multiple industries.

Americans may spend nearly 7% of their lives on social media, raising concerns about lost time, attention, and well-being, as well as the need for healthier habits.

Two new studies indicate that Google's AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources and affect the quality of content on the internet.

Wildfire Systems has expanded its e-commerce platform with a branded shopping portal that delivers cashback, personalized deals, and turnkey retail media solutions to power loyalty and rewards programs.

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate shifting expectations around engagement, measurability, and personalization, traditional metrics like views and completion rates are no longer enough to drive real value.

With attention spans shortening and information overload growing, e-commerce pros who harness the power of visual communication gain distinct advantages. Indeed, images are money.