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You've launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what's working -- and what isn't -- doesn't have to be overly complicated. If you set a clear, reasonable objective and have a syste...

Fifteen people have filed suit against online media company NebuAd, alleging that its use of deep packet inspection technology violates consumer privacy. The technology tracks the Web-surfing habits of ISP customers in order to better target ads to them. The complaint, filed in the U.S. District C...

Beleaguered server and software maker Sun Microsystems said Friday that it will lay off as many as 6,000 employees, or 18 percent of its worldwide workforce, over the next year. Sun's announcement appears to confirm fears that the economic turmoil that has overtaken the financial services and manufa...

Facing down the nastiest alien creatures in "Gears of War 2" may seem like a cakewalk compared to the big boss battle awaiting the video game industry this Christmas -- maintaining strong sales during an extremely challenging economic environment that has resulted in gaming retail outlets Circuit Ci...

As I watch the world economy spiraling downward, I thank my lucky stars that I happen to work in one of the few industries that is expected to grow despite the downturn. Nonetheless, online retailers are going to face slower growth than we were all predicting even a few weeks ago, and the industry i...

If you notice less spam in your e-mail inbox today, you can thank a coalition of cybersecurity researchers who have made it their mission to sew up spam-based "botnets" on the Web. Earlier this week, HostExploit.com gave a Washington Post reporter information about a hosting company, McColo, that wa...

YouTube will begin selling advertising on YouTube search results pages, the company announced Wednesday. The move appears to be the latest attempt by search engine giant Google to monetize the popular video content site, which it acquired for $1.65 billion two years ago. Google calls the new YouTube...

Credit card fraudsters beware: Victrio might be tracking you. The Mountain View, Calif.-based company recently released a new system aimed at identifying, analyzing and storing the voiceprints of identity thieves. "We're building a nationwide database of bad guys' voiceprints," Victrio's founder and...

The ongoing global economic crisis will likely cut expected IT spending growth in half in 2009, according to a newly revised report released Wednesday by IDC. Previous forecasts predicted growth of 5.9 percent; that number has decreased to 2.6 percent in the more recent report. In the U.S., IDC anti...

Microsoft and Verizon Wireless are said to be close to a deal that would make Windows Live Search the default search engine on Verizon handsets and expand the number of Verizon devices powered by the Windows Mobile operating system. News of an impending deal between the software giant and the soon-t...

Just two days after regional consumer electronics chain Circuit City declared bankruptcy, Best Buy has slashed its earnings forecast for the upcoming holiday season and much of 2009. The retail giant forecast fiscal 2009 earnings of about $2.30 to $2.90 per share, down from a prior forecast of $3.25...

While other consumer electronics makers are headed for a rough holiday season, two standouts in the industry are expected to rise above the rest -- Apple and Dell. A survey by ChangeWave concluded that the U.S. is on the brink of experiencing a "massive breakdown in consumer spending" just in time f...

Four years after Microsoft paid US$1.6 billion to Sun Microsystems to settle an antitrust and patent suit, the once-bitter rivals are teaming up on Internet search. Under an agreement announced Monday, Sun will offer Microsoft's MSN Search toolbar when users download Java Runtime Environment, or JR...

Lost in the furious run-up to the November elections was a Kentucky court ruling that could unravel a long-established legal argument supporting basic e-commerce activity: namely, that local or state governments cannot extend their reach into cyberspace to impose their own laws on a Web site. Becaus...

All those singing cats and clumsy kittens you currently see on YouTube will soon be getting some more feline company at the online video Web site: Leo, the roaring, toothy Metro-Goldwyn-Mayer lion. The movie studio announced Monday that it would allow a very limited selection of full-length movies a...