Social Media

It makes sense to watch the calendar when putting together a marketing plan. Holidays, seasons and events, after all, drive sales. "There's good reason to ride the coattails of seasonal events and holidays," said Shannon Byrne, marketing coordinator at BlueGlass Interactive. "When done right, it pro...

Facebook reoprtedly is finalizing a new tool for marketers that can help them determine how effective their promotions are and ultimately give them an incentive to stick around as advertisers. The tool lets online retailers follow purchases made by Facebook users who have viewed their ads, although ...

In a year when precious little seems to have gone right for Facebook, Wednesday was the day an employee lockup on selling some 800 million shares expired. The stock was expected to drop, perhaps dramatically, as a result -- but it didn't. For the most part, Facebook shares hung tough -- increasing b...

Facebook is testing a new version of its comments feature that elevates the most-engaged remarks on brand pages to the top of the list. The new format appears on the pages of celebrities and public individuals such as journalist Fareed Zakaria and quarterback Tim Tebow. "We are testing a new format ...

There's no better time to get an offer than a few steps into a store -- or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS....

Federal authorities arrested Paul Ceglia on charges of mail and wire fraud last week. Ceglia is accused of tampering with, destroying and fabricating evidence in a scheme to defraud Facebook CEO Mark Zuckerberg of billions of dollars. Ceglia originally filed suit in 2010, claiming that while Zuckerb...

Facebook delivered a double whammy with its third-quarter earnings report: It came in slightly above Wall Street analysts' expectations, and it illustrated that, yes, it can deliver on its mobile promise. Although it recorded a net loss of $59 million, revenue reached $1.26 billion, a 32 percent yea...

LinkedIn, the social network geared toward professionals, has unveiled a major revamp of its site design. The changes began rolling out this week and will continue throughout the next few months. The new LinkedIn places a greater emphasis on photos -- they are larger, serving as focal points on the ...

This week CEO Mark Zuckerberg announced Facebook has reached 1 billion active monthly users. The number is a nice round one for the firm to publicize -- especially in light of the past few rocky months. However, like anything Facebook these days, the announcement was accompanied by a healthy dose of...

It isn't too hard to see what Facebook users Like, but on Thursday reports surfaced online about something few if any users would find likeable. It appears that sending links via private messages through the social network results in extra Likes for the link targets -- never mind that the link you'...

LinkedIn took the first step toward opening up its walled garden with the introduction on Tuesday of a feature that lets members follow 150 of the most influential thought leaders on its network. These super-influencers include President Obama, Mitt Romney, motivational speaker Tony Robbins, British...

Discussions on Facebook's IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully monetized, is investing in Facebook commerce a boom or a bust? The real discussion is not about Facebo...

As promised last month, Facebook is beginning a purge of so-called fake Likes from its social network. These are Likes that have been generated by malware, fake accounts or bulk purchase services. When Facebook announced its initiative last month, it theorized that less than 1 percent of Likes on an...

If Twitter were a child, it would be the last one at the dinner table, eating its food on its own schedule -- never mind that everyone else had finished. To wit: Not too long ago it was still resisting pressure to roll out advertising until it was good and ready. Now, that same stubbornness is on di...

Facebook came under fire again on Monday as a privacy advocate called for the Federal Trade Commission to investigate the social network's relationship with data marketer Datalogix. This wasn't just another instance of what have become typical privacy concerns with Facebook. The latest call came fro...