Social Media

MySpace is rolling out a sleek, media-centric new version of its social network in an effort to restore some of its Web popularity. MySpace was once one of the hottest online social networks, but it declined with the rise of Facebook and Twitter. MySpace posted a video this week previewing its new l...

Google is poised to climb past Facebook and be this year's top earner in display ad revenue, according to new research from eMarketer. Google is expected to earn $2.31 billion in display ad revenue this year, a 38.5 percent jump from last year, just ahead of Facebook's expected $2.16 billion in earn...

Twitter unveiled a new design for its iPad, iPhone and Android users this week, offering a more streamlined look on its mobile apps and asserting more control over how its mobile users interact with the social network. Twitter's revamped apps are now common across Apple and Android phones. The iPad ...

Brothers Cameron and Tyler Winklevoss -- famed for their dispute with Mark Zuckerberg over the formation of Facebook -- are trying their hand at the social media space again. They have invested $1 million in SumZero, founded in 2008 by fellow Harvard alum Divya Narendra, who also had a hand in bring...

On Monday, news that Google had purchased Nik Software triggered speculation that the Internet giant was following in Facebook's footsteps. Nik is the maker of the Snapseed photo editing app. Facebook in April purchased Snapseed competitor Instagram for $1 billion, and Monday's announcement was seen...

Who doesn't stop twice to check out a letter from the Internal Revenue Service delivered in traditional snail mail paper form? Communications from the IRS or other federal agencies -- such as health information from the Centers for Disease Control, or consumer alerts from the Federal Trade Commissi...

Facebook founder and CEO Mark Zuckerberg defended his company Tuesday and outlined plans for growth in the mobile space in his first public appearance following Facebook's botched IPO and stock plunge. Since Facebook's debut on the public market in May, its value has halved and investors have worrie...

Twitter is ahead of its social networking competitor Facebook in mobile advertising revenue, but that lead could reverse given Facebook's recent ad initiatives, according to new research from eMarketer. The study includes a tally of U.S. mobile advertising revenue for major companies including the c...

Twitter is rolling out new ad-targeting capabilities that will allow marketers to identify and send messages to consumers based on their interests or likes. So, a consumer who has indicated an interest in gardening would be shown ads for gardening and outdoor-living products. There are two different...

It has been clear for some time that consumers are using multiple devices to access the same content. Sometimes they will access a particular piece or type of content only from a mobile device -- say, a website optimized for mobile news while commuting to work on public transportation. Sometimes th...

Google is looking at its enterprise customers with greater integration of Google+ and Google Apps. On Wednesday the search giant introduced a preview of how Google+ features have been optimized for workplace users with specific integration of Google Apps and Gmail. While Google+ hasn't caught on to ...

Real-time bidding will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks Associates, describes the automated process of buying and selling online display advertising in real time, ...

Facebook is integrating sponsored results into its search function as part of the social network's ongoing effort to increase advertising revenue. The ads appear when a user looks for a person, place, app or other item through Facebook's search bar. Advertisers can choose which search terms to targ...

This week has not been good to Facebook, nor have the past several weeks. The social media giant's stock has been hammered for days, at one point touching $19 per share -- half of its IPO valuation months ago. It still is within a stone's throw of that marker with a Tuesday close of $19.16 per share...

It's not enough to have just a website, or just social media profiles. Businesses need to have both, and the traffic needs to flow seamlessly between them. Numerica Credit Union was looking for a way to offer customers a useful tool on its Facebook page while driving traffic from Facebook to its sit...