Search

With the strains on today's economy becoming increasingly apparent, it's now more important than ever to strategically and effectively plan your online media campaigns. To do this, you must have a complete understanding of the overall landscape of online media opportunities relating to your business...

Frankly speaking, it's time to stop the second-guessing and open-heartedly accept that it's Google's turn now. The next decade clearly belongs to Google, so it's best not to resist and go with the flow. As a company, it's amazing how Google started, what it's done and where it's now headed. There ha...

Google and NBC Universal have inked a multiyear agreement under which Google will distribute ads through its Google TV Ads service for placement on some NBC cable channels. Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller are among the channels covered by the deal, which will go into effect later thi...

The Association of National Advertisers wants the proposed Google-Yahoo advertising partnership blocked. The trade group -- which represents 400 companies that collectively spend over $100 billion in marketing communications and advertising annually -- has sent a letter to the U.S. Department of Jus...

You can thank Google for raising your online customers' search expectations through the roof. The 900-lb. gorilla of Internet search delivers such quality results -- in just tenths of a second, as the results page tells you -- that online shoppers won't settle for anything less than blindingly fast ...

Google and Verizon are nearing a deal that would make Google the default search engine on all Verizon mobile devices. The two companies would split advertising revenue from the new mobile search service. The tie-up is important for Verizon "because Google has 70 percent share of the search market on...

Yahoo is starting its first full week with an updated board of directors and a fresh outlook for the future. Former Viacom CEO Frank Biondi Jr. and former Nextel CEO John Chapple -- both recommended by outspoken shareholder-turned-board-member Carl Icahn -- were officially appointed to leadership ro...

George Orwell didn't specifically mention enterprise search in his visionary book 1984, but he made a statement that still resonates today. When it comes to relevant search query results, "it's not about the statistics." Sanity comes from the human element. Until recently, this concept was mostly ig...

Yahoo announced a change in its targeted advertising privacy policy Friday. Beginning in late August, users will be able to opt out of customized advertising on the company's main page. The move is an expansion of the Internet portal's opt-out program for targeted ads provided by Yahoo on third-part...

Google has unveiled Insights for Search, a new tool designed for marketers. One result could be a more attractive and narrowly targeted proposition for online advertisers using Google's AdWords program. Users of Insights for Search can type in a search term to see search volume patterns over time --...

Yahoo disappointed shareholders with its second quarter earnings report, posting declining profits that missed Wall Street's expectations. Its quarterly net income fell to $131 million, or 9 cents per share, from $161 million, or 11 cents per share, a year ago. Excluding certain charges, Yahoo reali...

Things are looking rocky for Yahoo after the latest round in its back-and-forth battle with Microsoft. The war of words took an ugly turn when Yahoo announced over the weekend that it had received and rejected a new Microsoft offer for a search-only purchase. Now, Microsoft is telling its side of th...

The punches are starting to fly fast as Yahoo and Carl Icahn duke it out over the company's future. Yahoo shot down a new offer by Microsoft over the weekend to buy the search portion of its business and leave the remaining pieces under Icahn's control. Now, Icahn and the current board of directors ...

The Red Queen in Lewis Carroll's Through the Looking-Glass lives in a very curious world where, as she explains to Alice, "It takes all the running you can do, to keep in the same place." That sentence sums up the world of e-commerce with uncanny accuracy: No matter how hard we work to knock items o...

Microsoft is taking a bold stance in its seemingly endless Yahoo talks, now saying no further negotiations will take place unless a new board is elected. A public statement issued Monday by Microsoft references recent meetings with billionaire Yahoo investor Carl Icahn, who issued a letter of his ow...