E-Commerce

Pop-under advertisements -- ads that appear in a separate window on a computer screen, then quickly move to the bottom of the screen -- are ineffective at luring buyers to the advertiser's site, Jupiter Media Metrix said Thursday. In fact, said Jupiter, advertisers that rely too heavily on the ad...

Advanced Micro Devices sells its Athlon processors and others to makers and re-sellers of personal computers, and to consumers. The company, by its own estimates, holds a 17 percent share of the PC processor market. Its chief competitor Intel, a heavy Internet advertiser, holds about 80 percent o...

While Napster prepares to relaunch its site as a paid service, Web sites that offer file-sharing services like the one Napster made famous are picking up traffic, according to a report released Friday by Jupiter Media Metrix. The report said that Napster is being replaced by several sites, re...

Companies that want to take advantage of the opportunities posed by e-commerce will have to do a better job managing dynamic pricing strategies, intellectual property rights, and partnership relationships, researchers at the University of California-Irvine Graduate School of Management announced ...

Aiming to dispel doubts about the value of online advertising, the Internet Advertising Bureau (IAB) said Wednesday that three studies reveal that traditional banner ads boost brand awareness and drive purchases while new, larger ads are even more effective. Studies commissioned by the IAB and t...

Compaq, which says its "vision" is to be "everything to the Internet," relies on online advertising as well as traditional media when devising ad campaigns. Mary Bermel, director of interactive marketing at the company, believes the key to an effective online ad campaign is matching the message t...

While companies continued to increase their online business-to-business (B2B) adoption rate during the second quarter of 2001, most organizations still report that they are in the early stages of full-scale Internet-based buying, according to a study released Monday by the National Association of...

The American Arbitration Association (AAA), a nonprofit conflict management and dispute resolution provider, announced Thursday it has launched a new portal aimed at minimizing business-to-business (B2B) e-commerce disagreements. "AAA is reacting to the current e-commerce climate," AAA vice presi...

The profile of the typical online shopper is changing. In 1996, the typical Internet user was young, relatively wealthy and male. However, over the past five years, use of the Internet has spread over different demographics, signifying the importance of the Internet to mainstream marketing and ad...

Online auctioneer eBay and electronics e-tailer X10.com saw big gains in traffic in June, according to monthly statistics released Thursday by Jupiter Media Metrix. However, the research firm said the rankings are misleading because of the companies' use of pop-up and pop-under ads, which automat...

Giving a boost to business-to-business (B2B) e-commerce Down Under, the Australian government announced Tuesday it would be handing out US$6.64 million in funding for B2B projects over the next five years. The Information Technology Online (ITOL) grant program offers grants of up to $102,000 for ...

The online advertising market will remain soft until the second half of next year, said executives at Internet marketing company DoubleClick on Tuesday, after the company reported a wider loss for the second quarter ended June 30th. "The second quarter was another difficult one, and we expect t...

A recently acquired subsidiary of Microsoft, Great Plains Business Solutions, announced Tuesday that it is partnering with business-to-business (B2B) software provider Clarus Corporation to offer B2B e-procurement software. The new product, called eProcure, is designed for use by businesses looki...

Analysts disagree on whether Monday's announcement by CBS MarketWatch -- that the financial Web site will stop providing its clients with click-through rate information in its advertising reports -- will cause the e-commerce industry to break free of the click-through status quo. Yankee Group analy...

Comergent Technologies, a provider of sell-side business-to-business (B2B) e-commerce software, announced a deal with Commerce One on Monday in which suppliers and their channel partners will have the opportunity to use Comergent's distributed e-commerce system to connect with buyers via Commerce...