E-Commerce

Yahoo! inked a deal with Akamai Technologies on Wednesday that will allow the Internet portal to deliver geographically targeted, local advertising to Web surfers. Santa Clara, California-based Yahoo! plans to use Akamai's targeting technology, called EdgeScape, to pinpoint a surfer's location. Y...

Amazon.com said Tuesday it had struck a partnership designed to beef up its ability to stream audio, video and game clips as a way of improving the shopping experience for its customers. "Digital media streaming has enormous long-term potential for online retail," said Jeff Blackburn, general m...

In Part 1 of a two-part series, the E-Commerce Times began to dispel the seven deadly myths of B2B e-commerce. Analysts told us that, contrary to what many people think, B2B is less about making money than making business connections, and that success in B2C e-commerce might not translate into su...

E-commerce firms, among others, have yet to grasp the full value of Internet advertising because many do not recognize the overall impact that online branding can have, according to a report released Monday by Jupiter Media Metrix. Businesses that judge advertising campaigns solely on their abil...

Despite the importance business-to-business (B2B) dealings have in the e-commerce picture, several myths and misperceptions still exist, according to analysts. In a two-part series, the E-Commerce Times dispels the seven deadly myths of B2B. Myth #1: B2B is about the money. In fact, B2B is not ab...

Internet liquidator Overstock.com on Tuesday launched a new business-to-business (B2B) site, OverstockB2B.com, aimed at helping small business owners buy liquidated merchandise at deep discounts. Gartner senior research analyst Gale Daikoku told the E-Commerce Times that OverstockB2B would help ...

Although price, service and convenience are prime considerations for online business-to-business (B2B) purchasers of chemicals, the promise of a brand name is a more significant force driving buyer decisions, according to a new study released Monday by Accenture. As part of its survey of over 200...

As more consumers gain access to broadband technology and interactive television, a new market for the sale of audio and video content and streaming-media advertising is developing, according to a report released Monday by the Yankee Group. Yankee analyst Steven Vonder Haar said the rise of "on-d...

Since starting a massive pop-up and pop-under advertising campaign early this year that brings Web traffic to its site automatically, e-tailer X10.com has gone from a relatively unknown seller of home networking and security devices to a leader in the quest for Internet clicks. However, analys...

While U.S. lawmakers have failed to stop the flood of unsolicited commercial e-mail -- otherwise known as spam -- clogging e-mail boxes across the nation, many savvy netizens are turning to SpamCop.net, a tool that helps consumers filter out spam and report spammers to their Internet service prov...

Electronics e-tailer X10.com leapfrogged over Amazon.com and eBay in the May rankings of the Top 50 most visited Web sites, according to a report released Wednesday by Jupiter Media Metrix. Driven by a "pop-up" and "pop-under" ad strategy that accounted for 95 percent of its traffic, X10.com move...

As the summer travel season gets underway and a new competitor -- airline-backed Orbitz -- enters the fray, online travel companies are bombarding consumers with new multimedia marketing pitches. However, analysts told the E-Commerce Times on Tuesday that even with the new TV and print ad campaig...

Countering a flurry of reports that predicted sluggish returns for companies participating in e-marketplaces, a study released Monday by the Aberdeen Group found that online purchasing can provide real benefits to the business-to-business (B2B) firms that embrace it. "Enterprises using e-procur...

Covisint, the business-to-business (B2B) automotive e-marketplace backed by the major car companies, is taking longer than expected to ramp up -- and experts agree that the delays could mean that Covisint will not be the driving force it had hoped to be. Covisint is moving "slower than they shoul...

Within the next few weeks, the U.S. Department of Commerce, in partnership with IBM (NYSE: IBM), is scheduled to launch a new business-to-business (B2B) e-marketplace to help U.S. sellers hook up with foreign buyers. Dubbed BuyUSA.com, the new marketplace will particularly help small and mid-si...