E-Commerce

In an exclusive interview with the E-Commerce Times, Oracle senior vice president and chief marketing officer Mark Jarvis attributed the company's online marketing success to its use of exhaustive scientific measurement and data analysis. Most importantly, he said, Oracle does not turn to adverti...

Embattled e-marketer DoubleClick is giving up ownership of its European media operations, and teaming with a German partner to run them as it shoots for profitability next year. The companies said the deal will create an independent online media entity in Europe that may eventually reach more tha...

The E-Commerce Times recently took a look at the business opportunities that teenagers represent online, asking why teens should be an target and not an afterthought, despite their limited Internet purchasing power. The third installment of this series explores those Web sites that have what i...

In the "real world," the opportunities for a new startup or even a small, established business to link up with some of the world's largest companies are few and far between. But on the Web, teaming up the big boys and small fry is the order of the day. Gartner analyst Robert Anderson told the E-C...

In an exclusive interview with the E-Commerce Times, Nortel director of global branding and advertising Bruce Horner explained how a crucial component of the company's online marketing strategy involves the preemptive placement of targeted ads. This approach allows Nortel to identify and quickly ...

Despite concerns from federal officials that taxes will stifle growth of the Internet economy, industry and government observers told the E-Commerce Times that an end to a moratorium on certain Internet taxes will not mean the extinction of e-commerce. Gartner Dataquest principal analyst Ron Cowl...

Credit card advertising has nearly doubled its presence on the Web this year, research firm Jupiter Media Metrix said Monday. "It's understandable that the significant growth of online advertising for credit services coincides with a softening economy and the approach of the holiday shopping seas...

NetRatings (Nasdaq: NTRT) has announced it will acquire rival Web measurement firm Jupiter Media Metrix (Nasdaq: JMXI) in a stock-and-cash deal worth US$71.2 million. The move combines two of the most widely quoted Internet measurement firms and two former rivals. As part of the deal, Jupiter w...

Business-to-business (B2B) marketplace provider PurchasePro said Tuesday it will cut its workforce in half, slash management salaries and shutter offices amid a search for additional financing or a strategic partner. PurchasePro said the moves are part of the second phase of its "turnaround strat...

Software maker PeopleSoft, which amid the struggling economy reported earnings of US$50 million for the third quarter of 2001, embraces online marketing as part of its overall advertising strategy. In a recent interview, chief marketing officer Nanci Caldwell told the E-Commerce Times that the We...

Most business-to-business (B2B) e-commerce technologies focus on automating the physical aspects of a company's fulfillment and order functions. However, the future success of B2B may lie in applications that hone in on the heart and soul of the Internet itself: the flow of information. For exam...

It's been promised for a while now. The personalized Web, the one that hits you right where you live. Amazon is trying it with its store-for-every-person campaign, the ultimate in customization. But I'm talking about really hitting a shopper where he or she lives. On the street where he lives.

While consumers tread lightly when it comes to conducting international e-commerce, businesses have begun to use the Web to erase borders and streamline their global operations. Smart companies are using the Internet to shorten the time it takes to get materials from suppliers, to communicate w...

Car companies are moving their purchasing and other commerce activities online, taking advantage of new technology to cut costs in a slowing economy, according to a report released Wednesday by Jupiter Media Metrix. "Manufacturers should look to the automotive industry to see growing trends in B2...

General Motors says that eGM, the internal organization created to key GM's online business development, is a transient entity. GM's hope is to absorb the learnings of eGM, disperse them throughout the company, and evolve into a whole e-corporation. In Part 2 of her interview with the E-Commerce ...