E-Commerce

Automotive kingpin General Motors is serious about e-business. In 1999, GM created eGM, an internal organization intended to steer the company around costly e-mishaps and toward the best online business practices. Using the Web to draw customers is largely the job of eGM director of interactive m...

Want to see the future of online advertising? Among other things, it looks just like something you would find on your TV set. "We're already seeing (online) ads look more like TV commercials, and that's only going to continue," Denise Garcia, research director for media at GartnerG2, told the E-...

With a crop of new film, publishing and music releases ready for harvest this fall, marketing executives in the entertainment industry should consider the Internet as a key tool to boost sales, forge online word-of-mouth campaigns and control post-launch buzz among consumers, according to a repor...

Firing back at critics who contend that its advertising software uses illegal delivery tactics, Gator.com said Tuesday it has filed a lawsuit against one of its most vociferous detractors, the Interactive Advertising Bureau (IAB), asking a U.S. court to declare that the trade group's charges are ...

Does an online shopping companion service have the right to substitute ads of its own choosing for the ads that other Web sites expect users to see? Welcome to the latest Internet advertising riddle. Tuesday, the Interactive Advertising Bureau (IAB) said that it intends to "immediately pursue op...

Taking aim at the lucrative business-to-business (B2B) market, Amazon.com unveiled a corporate accounts initiative Wednesday that will accept online purchase orders from qualified businesses, libraries, schools, government institutions and other organizations that want to purchase items from the ...

Paving the way for Internet-based logistic networks, online exchanges and private hubs to gain a foothold in the market, traditional shipping and transfer exchanges are beginning to lose their grip on the European business-to-business (B2B) market, according to a report released Tuesday by Forres...

In a recent interview with the E-Commerce Times, Michael Sands, vice president of marketing for Orbitz, discussed the benefits associated with marketing efforts on the Internet, where a campaign's performance can continuously be evaluated. Far from being a "dead" medium, Sands asserted, online ...

With the equivalent of 112 million wire-access lines in place, Verizon has a lot of marketing to do. To help spread word of its arrival, Verizon turned to the Web and the rich media capabilities it offers. Using streaming audio ads, it introduced surfers to the new brand name, right down to how t...

Walmart.com, the e-commerce arm of retail giant Wal-Mart, opened an online college bookstore Wednesday, offering students discounts of up to 30 percent on more than 300,000 titles, including textbooks, study guides and graduate school guides. However, there may be some flaws in Walmart.com's ...

Financial software provider BizCurrency said Tuesday that it is offering foreign currency exchanges for transactions conducted through online business-to-business (B2B) marketplaces. According to Fritz McCormick, analyst at e-financial research firm Celent Communications, BizCurrency is looking ...

Deborah de Freitas, senior manager of online marketing for Dell Computer, believes that online advertising is the perfect way to sell computers to people accustomed to living in a "hyperlinked world." The only way to buy Dell computers is directly from the company, and Dell aims to take full ad...

U.S. Internet businesses are not the only ones experiencing a slowdown in the online advertising market, according to a survey released Tuesday by Jupiter MMXI. Jupiter found that 42 percent of European advertisers plan to spend only 1 to 5 percent of their entire 2001 advertising budgets online....

To maximize relationships with preferred suppliers, many European firms will develop private online hubs that will result in savings of 9.5 percent on sales costs in the coming years, according to a study released Thursday by Forrester Research. A shift to Internet-based hubs on the continent wil...

Of the Fortune 100 companies, 81 are now advertising online, up from 67 that did so a year ago, according to a report released Thursday by Jupiter Media Metrix. However, Jupiter said that major media buyers are not increasing their spending on Internet ads as fast as smaller advertisers are. "The ...