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While much of the online advertising industry remains in the doldrums, travel advertising on the Internet has picked up, according to a report by market research firm Jupiter Media Metrix. Online travel ads plunged in the second week of September and bottomed out during the first week of October,...
Name-your-price e-tailer Priceline.com received a boost when America Online agreed to feature the company's travel products on AOL's popular Web sites. Goldman Sachs analyst Anthony Noto repeated a market outperform rating on Priceline shares, saying the arrangement is likely "the first of severa...
Microsoft and Bank One announced a wide-ranging alliance to promote and develop online services. As part of the agreement, Bank One plans to use a variety of Microsoft offerings, including the nascent .NET technology. The pact focuses largely on marketing tie-ins and providing online services to ...
In Part 2 of this interview, Intel director of corporate Internet marketing Shawn Conly continues his discussion with the E-Commerce Times of i-marketing strategies and pitfalls.
When you think of Intel, you cannot help but conjure images of lovable aliens or of the Blue Man Group raising the giant number "4" when the Pentium 4 came out. That's thanks largely to a marketing machine that is as lively as ever, even in this recession-hindered economy. The forward-looking min...
Online marketplaces and other exchanges that want to grow are looking beyond the initial transaction process and anticipating the needs of customers and users, said a new study from Aberdeen Group. The report said the best performing "process nets" are those that work hard to involve everyone in ...
Before long, business-to-business (B2B) e-commerce may become a misnomer, because opportunities for online innovation and value creation reside more within multipartner collaboration than in transaction processing, analysts say. The prospect of "automating the entire purchasing process seems dim ...
Automakers eager to use their no-interest financing deals to attract buyers in the face of a slowing economy helped boost online advertising in recent months, according to a new report released by Nielsen//NetRatings. "Incorporating the Web into their overall advertising strategy has allowed auto...
Shares of Internet marketplace firm FreeMarkets rose nearly 30 percent in early trading Thursday after the company, a pioneer in online reverse auctions, said that fourth-quarter business is proving stronger than expected and that results will be better than previously thought.
Shaking off fears of continued economic malaise, roughly 37 percent of online consumers are expressing confidence that the holiday shopping season will be a strong one and plan to spend more as a result, according to a study released by the Boston Consulting Group (BCG) and Harris Interactive. "W...
This month, EBay is testing sales of wine on its site, and also backing away from making its new "Checkout" system mandatory. How are these two things related? They are both examples of EBay's willingness to try new things and, even more important, to fail and/or admit when it is wrong.
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