E-Commerce

Founded in August 2000, Carat Interactive specializes in digital messaging programs that are integrated both offline and online across all interactive mediums. The company's clients include Adobe Systems, Bank of America and Palm. In Part 2 of this interview, Carat Interactive vice president and ...

Founded in August 2000, Carat Interactive specializes in digital messaging programs that are integrated both offline and online across all interactive mediums. The company's clients include Adobe Systems, Bank of America and Palm. Carat Interactive vice president and media director Mark Stephens ...

By the end of 2002, more than 600 million people worldwide will have access to the Web, and they will spend more than US$1 trillion shopping online, according to a study by research firm IDC. "Once people get over the security and privacy hiccups, as well as other problems that are not directly r...

Cisco Systems inked nearly US$5 billion in sales last quarter as it met steady demand for network equipment. In Part 2 of this interview, Cisco vice president of worldwide marketing communications Jere King continues her discussion with the E-Commerce Times about how Internet advertising fits in ...

At a time when computer network security is a top priority for many company executives, networking kingpin Cisco Systems is enjoying a spot at center stage. A self-described "tribal elder" at the company, vice president of worldwide marketing communications Jere King, has overseen all of Cisco's a...

Like the St. Louis Rams, HotJobs, Monster.com and E*Trade were edged out in Super Bowl XXXVI as AT&T Wireless' mLife joined the New England Patriots in the winner's circle. According to a survey by Jupiter Media Metrix, AT&T cashed in on its ad campaign to promote its new mLife wireless b...

Like the St. Louis Rams, HotJobs, Monster.com and E*Trade were edged out in Super Bowl XXXVI as AT&T Wireless' mLife joined the New England Patriots in the winner's circle. According to a survey by Jupiter Media Metrix, AT&T cashed in on its ad campaign to promote its new mLife wireless b...

Like the St. Louis Rams, HotJobs, Monster.com and E*Trade were edged out in Super Bowl XXXVI as AT&T Wireless' mLife joined the New England Patriots in the winner's circle. According to a survey by Jupiter Media Metrix, AT&T cashed in on its ad campaign to promote its new mLife wireless b...

Despite ubiquitous reports of a sagging online advertising market, there are plenty of reasons for i-marketing managers to look ahead with optimism. On the whole, the 2001 online ad market actually outpaced 2000's market in terms of unique ad growth until the second week of November, according to...