E-Commerce

Ask Jeeves has joined forces with 24/7 Real Media's search engine marketing division to launch a paid inclusion service called Index Express. The service will match search queries from users "to the highly relevant deep content on an advertiser's Web site," according to Doug Wagner, president of ...

Yahoo! has announced a multiyear deal with USWineAuction to bring the wine seller's entire inventory of collectible bottles to Yahoo's auction site. USWineAuction will be the sole seller of wine on Yahoo's U.S. auction platform, and Yahoo! will distribute and promote the company's wines across it...

A limited price war has broken out in the online bookselling arena as Buy.com, Amazon.com and BN.com vie for customers, offering steep discounts reminiscent of the earliest days of online commerce. Buy.com has fired the latest volley, saying it will sell 1 million book titles at 10 percent below Ama...

Ask online marketing experts whether it is possible to build a brand strictly by using the Web; most of them will say it is. And almost all of them will move quickly to qualify their answer. "I think it is possible, but I'm not sure it's the most effective way to build a brand," David Rosenblatt,...

In an apparent bid to boost sales in some of its less popular departments, e-tail giant Amazon.com is rolling out a promotion that will give shoppers just one hour to buy specially discounted merchandise. None of the discounts will apply to Amazon's core offerings of books, music and movies. "I'v...

While the worst of times may be over for companies in business-to-business e-commerce, the sector remains unsteady and is likely to see more consolidation and survival-oriented alliances. "I don't think the shakeout is over," Forrester research director Laurie Orlov told the E-Commerce Times, not...

A recent study found that online advertising is holding its own compared with traditional advertising revenue. And analysts expect the current steady state will give way to growth as soon as economic news improves. "The areas that we see continuing to grow in terms of share of online advertising ...

Microsoft is preparing to launch a $10 million marketing campaign and software tools to lure users who are unhappy with AOL's services. MSN product manager Lisa Gurry told the E-Commerce Times that many AOL users have switched to MSN "because they were tired of the over-simplified, over-commercializ...

Sun Microsystems has forged an alliance that will bring Yahoo's content to its enterprise portals. The pact is designed to drive adoption and use of such portals, which allow business users to access company e-mail and information on a single Web site. "We believe that ... populist apps -- things ...

Auction giant eBay has renegotiated a long-term advertising deal with AOL, which now must meet performance targets to keep the partnership active. EBay also warned its members that it will begin testing an in-house pop-up ad campaign in coming weeks. "I'm sure there will be an outcry from eBay's ...

In an effort to vault into the top tier of the crowded online travel field, Cendant has announced it will invest $40 million in a marketing campaign to promote its Trip.com Web site. Real estate and travel giant Cendant said it plans to offer round-the-clock telephone support and unpublished disc...

A couple of years ago, money was no object when it came to e-commerce. Companies spent lavishly on technology in their rush to establish a Web presence. The economic picture has changed significantly, and companies now are much more careful when it comes to such spending. "The realization has sun...

E-commerce mergers and acquisitions may not grab much attention, but experts say the B2B sector could see its share of consolidation in the coming months. Experts predict that a still-tough economy could spur some big players to give themselves an edge by acquiring the service capabilities of sma...

Against a backdrop of solid earnings news from some bellwether tech companies, e-commerce software maker Commerce One reported sharply lower sales for the first quarter and said it will slash its workforce by another 30 percent. "Enterprises are more interested in applications that help them cut ...

Recent history has shown that there are no sure things in e-tailing. And with eyes looking to the future, analysts are hesitant to hail even today's strongest companies as sure long-term victors. "I have not seen anything that indicates that one has a leg up on the other," Giga Information Group ana...