E-Commerce

Duff Anderson, vice president of research, development and knowledge delivery at iPerceptions, is a pioneer in the attitudinal Web analytics field, endeavoring since 1996 to forge standards for online research methodologies and analysis. iPerceptions, with offices in New York, Montreal and Toronto, ...

Warner Bros. Entertainment is launching a new multifaceted, multimedia Web site that will let people immerse themselves in, and even play the part of, their favorite Warner Bros., Looney Tunes, Hanna-Barbera and DC Comics characters. Called "T-Works," the endeavor is being described by Warner Bros.

E-mail attachments are no longer used as frequently as before to infect PCs with malicious software, according to a report released Tuesday by malware fighter Sophos. The monthly report reveals that in August, on average, one in every 1,000 e-mails had an infected attachment. That compares with one ...

When it comes to online target markets, males between the ages of 18 and 34 are a juicy lot for advertisers. However, getting those males in the cross hairs of their messages these days is becoming increasing problematic for marketers. Historically, marketers have had problems impressing their messa...

Last week Apple publicly announced the breakup between its iTunes music and video store and NBC Universal, noting NBC's desire to dally with modified retail pricing plans and potentially force Apple to sell episodes at $4.99 each. Holding fast to its insistence on selling online TV shows at exactly...

In its first major move since cofounder Jerry Yang returned to the CEO's chair, Yahoo will buy online ad network BlueLithium, a firm that uses online behavioral tracking to help advertisers reach specific consumers at defined times. The Web portal said it would pay $300 million in cash for the firm,...

Sony has reportedly turned its attention to creating products and services that will enable users to download television programming and movies. The service will use the company's struggling PlayStation 3 and PlayStation Portable video game platforms as well as the company's high-definition Bravia t...

When Fox Interactive Media reported its first annual profit earlier this year, a message was sent to naysayers everywhere about the future of online advertising. Growth in advertising and search revenue at MySpace was largely responsible for the unit's profitability, and the result was a figurative ...

The fact that the name "Google" is often used interchangeably with the verb "search" today speaks volumes about the current state of the search market. "Right now it's Google's game to lose," Kevin Lee, executive chairman and cofounder of search marketing company Didit, told the E-Commerce Times. "T...

Many of us have thought of "locking up" a killer domain name or Web address. Then, all we'd have to do is find a buyer. Some people with whom I speak tell me that all of the good domain names have been registered. Personally, I think that an enterprising and savvy person can still make a big score i...

The Electronic Frontier on Wednesday issued a report critical of the music industry's litigation campaign to reduce digital piracy. "Today, downloading from P2P networks is more popular than ever, despite the widespread public awareness of lawsuits," the report declared. "At the same time, the lawsu...

As Yahoo struggles to compete with Google and other big Internet players for ad revenue, its management team keeps experimenting with new structures. A leaked memo revealed this week that the company's longtime global head of advertising sales is leaving in the latest shuffle. In the confidential me...

The video download site that media heavyweights News Corp. and NBC hope will become a YouTube alternative for commercial downloads finally has a name: Hulu. The long-anticipated site also has a delayed launch time frame, with an October "private beta" launch. The two companies had previously said th...

Gone are the days of promotions strategies that begin and end with heavy discounting. Today's savvy retailers know their promotions strategies must be innovative, creative and customizable to specific consumer segments. Since the online channel often contains the most comprehensive set of retail pro...

Google Chief Financial Officer George Reyes, who came on board to give a fast-rising startup credibility with Wall Street and help lead it through a quirky but wildly successful IPO, will leave the search company by the end of the year, Google announced late Tuesday. During Reyes' five-and-a-half-ye...