E-Commerce

As more and more countries are improving their images and those of the products they produce, their need to create strong, global brands becomes more pronounced. Poised and confident, these newcomers want to play the marketing game on a global scale. Meanwhile, the West has all but abandoned manufac...

Today's global enterprises must optimize their Web sites to maximize the power of the Web to drive business and increase sales. B2B or B2C Web site design, usability and content are the top considerations as companies focus on success and satisfaction ratings of the customer and partner experience.

Retailers and the entertainment industry have been a combined force for years. Designers jump at the chance to drape their latest fashions across celebrity shoulders in an effort to reach the consumer. Until recently, however, that viewer would be hard pressed to actually locate that slinky little b...

U.S. regulators on Monday gave Time Warner's AOL the green light to acquire behavioral analysis marketing firm Tacoda, clearing the way for a purchase that could boost AOL's online advertising prospects. The Federal Trade Commission listed AOL's buy of Tacoda among the mergers and acquisitions recei...

Dubious pharmacies abound on the Internet, and they're posing a threat to both pharmaceutical companies and consumers. That's the main finding in brand-protector MarkMonitor's summer edition of its Brandjacking Index, released this week. "The data shows brandjackers are profoundly exploiting brands,...

SoundExchange has agreed to implement a cap on the royalty rates large Internet radio webcasters must pay, the organization announced Thursday. The Copyright Royalty Board recently ruled that webcasters must pay a $500 minimum fee per station or channel, regardless of the overall number of stations ...

The Internet is beginning to overtake TV as the preferred medium of consumers around the globe, according to a new survey sponsored by IBM. In the survey of more than 2,400 households in the United States, United Kingdom, Germany, Japan and Australia, the IBM Institute for Business Value found that ...

How to draw the advertising industry into the secondary market for domain names is preoccupying the domain name industry this year. Domain industry convocations have been grappling with the issue, seeing it as providing an opportunity for the secondary market to scale up and achieve sustained profit...

Rumors are flying that E*Trade and TD Ameritrade are again discussing a possible merger, a long-contemplated move that would create an online stock trading powerhouse. The companies reportedly have been in talks for several weeks, but it's not likely that a deal is imminent. Current discussions are ...

Visitors to YouTube will now find advertisements temporarily appearing at the bottom of some videos as the Google-owned site experiments with ways to draw revenue to itself and to those who produce the clips. Initiated with little fanfare, the advertising program currently involves only videos creat...

A data theft revealed over the weekend of some 1.6 million records from Monster.com does not raise issues of identity theft, the employment Web site asserted. "[T]here have been reports of this as an issue of 'identify theft,'" Monster Vice President of Compliance and Fraud Prevention Patrick W. Man...

Wal-Mart, the world's largest music retailer, has entered the DRM-free music download fray. Its decision to sell unrestricted 256 kpbs MP3 songs from record giants EMI and Universal may well be the tipping point that lets consumers easily buy popular, legitimate online music capable of playing on mo...

MTV and RealNetworks have formed a joint venture that will utilize Verizon Wireless' distribution capabilities in an effort to dislodge Apple's vise-like grip on the online music space. As part of the iTunes-killer venture, MTV is merging its Urge music service with RealNetworks' Rhapsody. One of th...

Google continues to win the battle for Internet search dominance, according to the latest findings of Web traffic measurement firm comScore. The Reston, Va.-based Internet metrics company said its July numbers show Google leading the field of what it considers the top five search engines. According ...

American Airlines has become the latest and most high-profile corporation to take on Google's AdWords program, claiming the paid search service infringes on the airline's trademarks without compensation. American Airlines said it filed a lawsuit Thursday in Federal District Court for the Northern Di...