Marketing

Several major Internet companies have lined up behind a plan to certify downloadable software as being free of unwanted spyware or other programs that aren't disclosed to consumers seeking out downloadable software. TRUSTe, a coalition of major e-commerce, Internet and payment companies, said its Tr...

Use of Web-based e-mail is on the rise and online marketers should be wary about it. That's the thinking of Lyris Technologies, a subsidiary of J.D. Halsey, that released a survey yesterday revealing 64 percent of consumers used Web-based services like Hotmail and Yahoo to check their e-mail compare...

Google Base, the search engine's bid to help organize a broad range of data, is now live and has begun accepting content for inclusion in the searchable, Google-hosted database. When users submit data, Google will suggest attributes or tags meant to structure to the information, making it easier for...

For Thralow, Inc., the majority of its e-commerce customers come from two sources: Those who go directly to its various sites, including binoculars.com, and telescopes.com, and those who find it through Google's AdWords listings. Heading into the holiday season, hundreds of businesses are expected t...

The success of Microsoft's decision to embrace the software-as-online-service approach, hailed by many as a landmark shift, may hinge on the software company's ability to make the platform work for advertising as well as for distributing software. Analysts say the move to offer online versions of it...

Google is working on an online listing-collection site that could move it into competition with sites such as Craigslist as well as online person-to-person retail communities such as eBay and also provide content for its various search tools. Speculation about a product listing service hit a fever ...

Advertisers sunk nearly US$3 billion into online marketing campaigns in second quarter, with spending on Web advertising jumping 26 percent over the same period last year, according to a new report. The Interactive Advertising Bureau and PricewaterhouseCoopers said Internet advertising revenues for ...

Bidding to enhance its ability to compete with Google and Yahoo in the revenue-generating part of the search marketplace, Microsoft unveiled a paid-search service of its own, one that seeks to take targeting of ads to a new level. Microsoft's MSN formally launched the service, known as adCenter, in ...

Broadband ads are coming fast and the online marketing industry hopes to be ready. This fall, the Internet Advertising Bureau (IAB) will release a final set of guidelines and specifications for online ad formats that take advantage of broadband speeds to deliver multi-media marketing messages. Greg ...

Google is raising eyebrows by probing for opportunities outside the digital world for the first time ever, announcing it would conduct a test of a program to re-sell print advertising space to customers of its online marketing programs. Google has purchased space in next week's issues of PC Magazine...

Hoping to grab as many customers for its wireless broadband service before key competitors push into the market, Verizon Wireless cut monthly prices as it rolled the high-speed service out in several additional cities. The price cuts of 25 percent drop the price of the service, known as BroadbandAcc...

Yahoo and Viacom have struck a multi-year deal in which Yahoo will provide search and search marketing services to Viacom's vast array of online properties, providing a sizeable boost to Yahoo's core search business. Specific financial terms of the deal were not disclosed. It calls for Yahoo to hav...

Approximately 10 years old, the affiliate marketing industry is one of the newest in performance marketing. Legalities, best practices and associations are in their infancy stages. That said, affiliate fraud is rampant. Every morning I tackle the previous night's Filinet affiliate signups to run ...

Not long ago, it sometimes took Web pages 30 seconds to load, thanks to slow, dial-up connections over-burdened servers and inexperienced Web design. Now, with high-speed connections and rapidly evolving technology, the days of slow-loading pages are gone. However, users might want to get used to wa...

In a trial that could mark the arrival of more widespread on-demand television programming and further rock the traditional media advertising industry, digital video recorder maker TiVo said it would offer original content from the Independent Film Channel (IFC) for download over the Internet. The c...