Marketing

Online sales approached US$39 billion in the quarter ending in June, according to a report from Boston-based Forrester Research. That's a 25 percent increase over a comparable period last year and a slight increase over the quarter ending in April when sales were US$38 billion. Forrester analyst Car...

Another sign that e-commerce has come of age appeared yesterday as JupiterResearch predicted online advertising would reach US$18.9 billion by 2010 -- almost double last year's gross of $9.6 billion. Much of that revenue growth will be stoked by search engine advertising, which garnered 40 percent o...

Real Simple Syndication (RSS) -- the technology used to create feeds of information directly to a user from Web sites and blogs -- is in its nascent stages of development, but it's one marketers should be taking a hard look at as a future vehicle for their wares. Marketers who shun RSS now might rea...

Yahoo has launched a self-service ad-placement network that is designed to offer small publishers, including bloggers, access to revenue from contextually relevant advertising, a service already offered by rival Google. Yahoo said the beta version of the expanded Yahoo Publisher Network is aimed at ...

Seeking to lay claim to a technology that could help create a syndication network for advertising that would be distributed the way blogs and other newsfeeds are now, Google has applied for a patent for its RSS advertising feed. RSS, or Really Simple Syndication, is a widely used technology that ena...

Ask Jeeves launched a new paid listings program today, putting an automated, self-service auction system in place that mimics what search leaders Yahoo and Google offer to advertisers. The company said the Ask Jeeves Sponsored Listings system would make it easier for advertisers to buy, manage and o...

Having rolled out its own search engine in a bid to match rivals Yahoo and Google in terms of technology, Microsoft is now hoping to duplicate their success in the revenue and profit arenas by launching a paid search product. MSN Search is hoping that the use of collected demographics information wi...

Yahoo apparently has its sights set on the fast-growing legions of small Web sites and blogs as potential advertising venues and is planning a network similar to the one Google uses to populate such sites with advertising. Google has long served small text-only ads to small publishers' sites and ev...

After a two-day presentation in court, a federal judge has ruled in favor of Google in a trademark infringement case filed by insurer GEICO. That frees Google to display rival logos when users search under the keyword GEICO. U.S. District Judge Leonie Brinkema of the Eastern District of Virginia sai...

Companies jostling for top billing in the crowded Internet search space are spending more and more money on pay-per-click sites. In addition to investing in search engine advertising, many companies are delving into search engine optimization to build the volume of traffic to their sites. By 2005, a...

In Part 2 of this interview, Intel director of corporate Internet marketing Shawn Conly continues his discussion with the E-Commerce Times of i-marketing strategies and pitfalls.