Marketing

Now that the Earth has metaphorically become a flat, digitally formatted platform for the 'Net- and e-commerce-savvy to skate on, it's time for marketing to get circular. Basically, these are the new rules: All aspects of marketing should be delivered to customers at their destination of choice; the...

Consider these two observations: First, every half century or so, advertisers accidentally tumble onto a new idea that makes the entire industry go bonkers for a decade or so -- like neon lights, gigantic high-resolution billboards or Web sites. Second, every half century or so, consumers get a brea...

Interest in surveys that purport to identify averages and norms is so great that the myths this type of research spawns are sometimes floated as sophisticated branding and marketing strategies. Cures are invented, fads are nurtured, styles are crushed and dogmas are erected as though mandated by som...

Microsoft is establishing a research center called adLab that will develop new ways to provide even more detailed demographic data about consumers, as well as new marketing technologies, to online advertisers. AdLab, which is a joint effort of MSN's adCenter and Microsoft Research, is located at a s...

Corporations are in need of quick and serious shock therapy to prod them out of the complacency of owning a few flashy Web sites. The exuberance that attended these early achievements fueled the false notion in many corporate boardrooms that their firms had become "the master players of global e-com...

North American advertisers spent US$5.75 billion on search engine marketing in 2005, a 44 percent increase over the previous year, according to a report released Monday by the Search Engine Marketing Professional Organization (SEMPO). The report, based on a survey of 553 respondents and conducted by...

Peddling pornography has always been big business on the Internet, but apparently it isn't lucrative enough for some skin merchants. Pornographers are turning to click fraud to supplement income generated by their Web sites, according to Kessler International, a cybercrime investigations firm based ...

Anti-spam software provider Mailshell and bulk e-mailer Lyris may not be a likely duo, but the two companies are working together to boost the validity of spam filtering and at the same time allow delivery of messages that might not be considered spam by some recipients. Their solution -- which allo...

Hoping to build on more than 30 years of chip-making history while embracing the changes buffering the semiconductor industry, Intel has unveiled a new branding strategy, shelving a familiar catchphrase and a 37-year-old logo in the process. The Santa Clara, Calif. chip-making giant said it would au...

AT&T plans to start the New Year with a massive advertising campaign aimed at re-introducing one of the most venerable brand names in telecommunications history to consumers who may need a refresher course after an historic year of upheaval and consolidation in the communications industry. AT&am...

AT&T plans to start the New Year with a massive advertising campaign aimed at re-introducing one of the most venerable brand names in telecommunications history to consumers who may need a refresher course after an historic year of upheaval and consolidation in the communications industry. AT&am...

AT&T plans to start the New Year with a massive advertising campaign aimed at re-introducing one of the most venerable brand names in telecommunications history to consumers who may need a refresher course after an historic year of upheaval and consolidation in the communications industry. AT&am...

It is my belief that Benjamin Franklin, were he alive today, would throw off his visor and scream at the transition occurring currently from a print-society to a cyber one. It was only a hundred years ago, at the dawn of the print-society, where words, nicely arranged and neatly printed on newsprint...

Online advertising revenues continued to expand at breakneck speed in the third quarter, surpassing US$3 billion for the first time in history and growing nearly 34 percent over the same time frame last year. In their quarterly report on Web marketing, the Interactive Advertising Bureau (IAB) and Pr...

Online advertising is a cost-efficient way to relay your message to potential customers, allowing you to reach more of your audience and providing thoughtful and meaningful data on your marketing spend. Unlike the majority of marketing programs that are difficult to track, online advertising provid...