Marketing

With its acquisition of BellSouth now closed, AT&T is looking to grow in wireless and advertising across multiple platforms. Integration of wireless, wireline and IP-based networks will be the first order of business after the merger, the company stated, along with combining customer service cap...

With its acquisition of BellSouth now closed, AT&T is looking to grow in wireless and advertising across multiple platforms. Integration of wireless, wireline and IP-based networks will be the first order of business after the merger, the company stated, along with combining customer service cap...

When many consumers are asked about receiving advertising on their cell phones, they react as if they've bitten into a sour apple. Nevertheless, the mobile universe has begun ripening nicely for marketers, according to a report released last week. The report by Forrester Research noted: "In 2003, Fo...

Social networking sites such as MySpace and Facebook provide a means for many people to share their lives with others, but are they and other Webposts that are turning the free content of their subscribers into economic gain, a new form of sharecropping? It certainly seems that way, according to Nic...

Microsoft said China-based search engine Baidu.com will begin displaying paid search listings on the software giant's Chinese Web sites this month. Such Microsoft sites as MSN and Windows Live will display Baidu's paid search listings, as will other partner sites in Microsoft's network. Baidu is Chi...

After dominating the business handheld e-mail market, Research In Motion unveiled its follow-up act: high-end consumer smartphones. In September, the company announced the BlackBerry Pearl, its first device equipped with a digital camera and an MP3 player. The shift appears to be a natural progressi...

Online merchants may want to rethink their advertising strategies next year for the weekend following Thanksgiving in light of a report released this week by BlueLithium Labs. The San Jose, Calif. maker of online advertising solutions reported that "click-through" rates -- the rate at which consumer...

In search, 2006 was a year of launches, re-launches and major partnership deals. Microsoft launched its ad platform. Yahoo started rolling out its improved paid ad platform, Panama. Google partnered with AOL and MySpace and bought YouTube. The search engine once known as "Jeeves" booted the butler a...

Afternic, the leading U.S.-based domain name reseller, has been purchased by NameMedia in a deal announced on Nov. 28. The acquisition is significant because of the traffic generated from the 1.8 million domain names listed for sale on Afternic's marketplace. The full terms of Afternic's sale have...

For all the hoopla over search engine marketing, there is another method that could dramatically increase conversion rates for e-commerce players: site search. Site search can be as much as three times more likely to convert site visitors to buyers, according to a WebSideStory study. Last year, site...

From the apparently sudden arrival of Web-based video distribution options to the growing sophistication of TV-like advertising online and the social networking phenomenon, the Internet drew attention and dollars away from newspapers, TV and radio in 2006. This coming of age did not take place overn...

Spending on online video advertising will soar throughout this decade with sales predicted to break the billion dollar barrier in 2008, according to a report released this month by research aggregator eMarketer. This year outlays for Net video ads grew more than 82 percent over 2005, to some US$410...

Striking back against rival Google, Yahoo on Monday inked a deal with seven publishing companies that will allow more than 150 papers to sell ads on its online classified service. The newspaper giants involved in the deal include Belo, Cox Newspapers, Hearst Newspapers, Journal Register, Lee Enterpr...

Even the current upbeat forecasts for continued strong growth in the Internet advertising sector underestimate its true potential because they fail to account for the impact of Web-based video ads, mobile Web ads and social networking opportunities, Yahoo CEO Terry Semel said Tuesday. Semel said mos...

Marketers call them "the influentials," and in a world where word-of-mouth marketing is king, they're royalty. However, they may not be as monolithic a class as hucksters believe them to be, according to a report from JupiterResearch. The "classic" influential is an early adopter with a drive to get...