Marketing

Businesses that have been advertising online for some time may well have the sensation of being the early arrivers in an increasingly crowded room. As more ad dollars flow online, marketers are increasingly bumping into one another, elbowing for space and bidding up search keywords and other prime ...

Yahoo has begun testing a program to deliver graphics-laden, banner-style ads to mobile devices, as it bids to advance the still fledgling market for mobile advertising. PepsiCo is among the first advertisers to sign up. The advertising will fit in the smaller screens of handhelds; in some cases, th...

Today it seems like every owner of a decent size database now calls itself a "specialized vertical search engine." I suppose there is some clever marketing logic in positioning oneself as such given the wholesale adoption of search as a business tool, and of good search results as a very cost-effect...

Online advertising, like many novelties that play on the Internet, at first grabbed a great deal of attention from businesses. Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of Internet advertising is wearing off, s...

The Western World realized decades ago that small and medium enterprises, or SMEs, are really the main drivers of the economy. While big businesses are still necessary to preserve and maintain structure, they face considerable challenges. The mega corporations of the last century have increasingly l...

The rise of digital marketing has opened up a world of opportunity to win customers that goes well beyond search engine optimization, banner ads and link exchanges. This is due in part to the evolution of the Internet, which is sparking creative ideas that leverage new online platforms for guerilla ...

Every e-mail, ad and search engine marketing placement entices a click by making a promise. Most of the time that promise is immediately broken and the brand behind it is tarnished. Marketers work very hard at enticing that first response. We treat the click as the objective and consider the battle ...

Microsites -- highly focused mini Web sites within larger ones that encourage consumers to create content -- will be growing in popularity among larger online advertisers in the coming year, according to a report from JupiterKagan. "The use of promotional microsites will grow most strongly among the...

By now, it's understood that technology has forever changed the advertising and marketing industries. The range of choices consumers now have for consuming media -- and the accompanying marketing messages -- has forced marketers to rethink entire branding strategies. One way to look at the change is...

Lyris Technologies said China-based Alibaba will use its e-mail marketing solution to handle messaging to both Chinese and international members who use the site to import and export goods. Alibaba, the largest e-commerce company operating in China today, will use ListManager to manage its communica...

Internet advertising revenues reached record levels in the first half of 2006, with sales up some 37 percent over the same period last year, according to an industry group's latest check on the booming sector. Web-based advertising sales reached US$7.9 billion in the first six months of this year, t...

Hoping to turn its reach across various digital platforms into a competitive advantage in its battle with Google, Microsoft said Monday it would launch a cross-platform advertising solution to give marketers access to advertising slots on Xbox video games, Web-enabled mobile phones and personal digi...

Internet stocks dropped Tuesday after Yahoo said its third-quarter financial results would lean toward the low end of its earlier guidance, sparking concerns that the Web advertising boom may be cooling and that the portal is seeing the first signs of an economic slowdown. Relatively slow ad sales i...

The top 10 fastest growing Web sites in August with back-to-school online advertising campaigns were announced Tuesday by Internet media and marketing research firm Nielsen//NetRatings. Topping the list was eBags.com, which showed month-to-month growth of 118 percent, from a unique audience of 582,0...

When a searcher types a word into Google or Yahoo, organic and paid results populate the return screen. Because competition for top rankings in search results is steadily increasing, business-to-business marketers are challenged to develop ever more sophisticated search strategies. FedEx, for instan...