Marketing

Google plans to provide Web advertisers with more data and tools to combat click fraud, a damaging practice that costs advertisers an estimated $16 billion a year. The new tools are part of an effort to crack down on click fraud and dull its impact on the otherwise highly profitable pay per click on...

Coming in on the heels of eTail 2007, it is clear that personalization is a hot topic in e-commerce. According to recent research, 87 percent of retailers want to jump on the bandwagon. And why not -- it was the No. 1 listed strategic action, with 41 percent of retailers surveyed stating that person...

If you're responsible for performance-driven online marketing -- particularly for Web-based sales or lead generation -- then your mission is to optimize a funnel. The online marketing funnel is an upside-down pyramid, sort of like a great, big waffle cone. At the top, you start with everyone who is ...

Recent high-profile data breach incidents have placed in the spotlight for many IT departments and corporate executives the importance of innovative solutions for effective identity and access management solutions. Imprivata, which specializes in identification and access management appliance soluti...

Last year, the average click fraud rate of pay-per-click advertisements appearing on search engine content networks rose to 19.2 percent for the last quarter of 2006, the highest yet, according to Tom Cuthbert, CEO of Click Forensics. Click fraud occurs when online advertisers pay search engine comp...

Click fraud is a growing problem for online advertisers who rely on paid search services. Marketing experts are urging e-commerce vendors have to take proactive steps to combat it. Online advertisers pay the search engine company hosting their ad a set amount of money each time a computer user click...

There seems to be a real debate going on in many of organizations about how to structure search engine marketing efforts. Fueled, perhaps, by an underlying dissatisfaction with their vendors and the increasing perception that their effort isn't well coordinated and shouldn't be so siloed, many compa...

Priceline, Travelocity and Cingular have settled a lawsuit over their secret use of adware Internet software programs as marketing tools filed by New York State Attorney General Andrew Cuomo. As part of the settlement, Priceline, Travelocity and Cingular agreed to pay $35,000, $30,000 and $35,000, r...

The appendage of the letter "i" to a word with the intent of creating an icon is silly. Momentary, short-term fame and glory may be possible, but it is a very dubious tactic for creating a long-lasting, global iconic mark. What makes an icon is the exclusive longevity of its unique name. That's why ...

Google said Monday it will be expanding tests of its video advertising system by delivering music video clips from Warner Music Group and Sony BMG Music Entertainment along with advertising over its AdSense online advertising service. As part of a trial during the next four weeks, Web sites that use...

Social networking site MySpace is suing a high-profile e-mail marketer, claiming that he violated the site's rules and state and federal laws by deluging members with spam. MySpace said Tuesday it had filed a suit alleging that Scott Richter had violated the federal CAN-SPAM Act and California's ant...

Google's most recent efforts to expand its advertising delivery network to the world of video games may bring credibility to the in-game advertising space. The search giant reportedly is in talks to acquire Adscape Media, a San Francisco company that places advertising inside video games. The deal c...

In the late 1990s, a new application appeared on the World Wide Web. It allowed people from different places and different time zones the opportunity to simultaneously view a slide show, commonly PowerPoint, and to hear a speaker explain the details behind each slide. The viewers also had the opport...

When your company name is already synonymous with "search the Internet," it's safe to say you're king of that realm. Further proof that Google tops the heap of search engines came Tuesday, as comScore Networks reported the company increased its share of the U.S. Web search pie by 0.4 percent last mo...

With its acquisition of BellSouth now closed, AT&T is looking to grow in wireless and advertising across multiple platforms. Integration of wireless, wireline and IP-based networks will be the first order of business after the merger, the company stated, along with combining customer service cap...