Marketing

Every company wants to obtain the greatest possible yield from its marketing dollars. Corporations are constantly trying to determine better ways to direct their advertising dollars in order to more efficiently target potential customers. It now appears that there is a solution that will bring about...

How significant is a Web site to your organization? My impression is that for businesses who have devoted the resources to develop and maintain an effective online presence, its Web site's impact is unprecedented, and for the folks who haven't gone down that path, it's value and profitability are ma...

They're invisible to most online shoppers, but analytics programs that are combing through every click they make are dictating what their shopping experience looks like. Thanks to a proliferation of easy-to-use and affordable -- even free -- analytics programs, a growing number of merchants are usin...

Online retailers more concerned about getting savvy shoppers to return to their sites versus winning new Web surfers are employing new technologies that enhance -- and differentiate -- their sites. "2006 marked an important inflection point where the primary driver of online sales growth shifted fro...

Google extended the reach of its online payment service Friday, launching Google Checkout in the UK and setting up an expanded showdown with eBay's PayPal and other Web payment alternatives. As with its U.S. launch, Google Checkout will be supported with steep discounts and promotions for buyers and...

Unless you've had your head stuck in the sand this past month, you're probably already well aware of the hoopla surrounding Microsoft's latest release of Outlook 2007. Does the recent upgrade from our friends in Redmond represent the end of e-mail marketing civilization as we know it? Is it much ado...

Advertisers face multiple new challenges today. Consumers' viewing and purchasing habits are changing dramatically, the number of ways to reach potential customers is increasing and new techniques to measure advertising effectiveness are emerging. The confluence of these changes is leading advertise...

The nation's largest cable TV trade group is dropping eBay from its prime-time lineup, saying it would withdraw from an online advertising exchange program proposed by the auction giant. The Cabletelevision Advertising Bureau, which represents big-named networks, said it was the best decision for th...

Search giant Google may be joining the list of suitors for interactive marketing firm DoubleClick -- reportedly joining Microsoft, Yahoo and Time Warner's AOL in the potential buyer pool. Google is in talks with DoubleClick's majority owner, San Francisco-based private equity firm Hellman & Frie...

The art of copying and stealing other people's content and ideas has settled comfortably into the mainstream across the globe. What formerly would have constituted an act of piracy is now a commonplace occurrence. Isn't it time to give these "borrowers" a tribute, host a gala dinner and hand out awa...

It's no secret that e-commerce search and online merchandising have a magnetic attraction. These applications morphed into the e-commerce lexicon as "searchandising," enabling merchants who integrate search and merchandising to realize higher levels of customer satisfaction and returns. Seventy perc...

Search-driven online marketing is increasingly leveling the playing field for smaller companies to compete against the big boys when it comes to reaching new customers and markets online. B2B search provides a way for small, local advertisers to find the customers and other businesses that are actua...

There is an ever-increasing number of people that are utilizing the Web to support or altogether run their businesses. However, setting up your online storefront is not the last hurdle an e-business owner faces. Once an online presence is established, there is still the matter of marketing your busi...

Ending months of speculation, Google confirmed that it has acquired in-game advertising firm Adscape Media. The move could help make Google a player in a market already being heavily targeted by Microsoft and other rivals. Google confirmed the purchase on its official blog through a posting by Berni...

As part of its crackdown on fraudulent e-mails promoting bogus investments, the Securities and Exchange Commission has suspended securities trading of 35 companies that have been the subject of such e-mails. Sometimes called pump-and-dump schemes, these e-mails typically urge the recipient to buy a ...