Marketing

By 2011, Internet advertising is expected to become the largest advertising segment, surpassing newspapers for the first time, a new study reported Tuesday. The same study predicts overall communications spending to top $1 trillion in 2008, making it the third-fastest-growing sector in the U.S. econ...

Hoping to use social networking to compete with auction giant eBay, Buy.com on Tuesday launched Garage Sale, a service that lets users sell goods and services from within their home pages on sites such as Facebook. The Internet retailer said its service would be immediately available to users of Fac...

Microsoft is launching a pilot program to test a free, advertising-funded version of Microsoft Works, the company confirmed Friday. Dubbed "Microsoft Works SE 9," the ad-supported version of the entry-level software will be distributed preinstalled on computers manufactured by a select group of part...

It's no wonder that industry analysts predict the mobile advertising market will reach $10 billion in just a few short years. The scenario is a marketer's dream: an always on, always with you, two-way device that provides an unprecedented level of user information for the delivery of a device-specif...

Online video watching is growing rapidly, and where the eyeballs go, you can expect advertisers to follow. Sixty-five percent of U.S. broadband users watch video online at least occasionally -- a substantial increase over last year, when that number was 44 percent, according to a report released las...

Microsoft announced plans to acquire online advertising exchange AdECN -- its latest move in an aggressive strategy to build out its advertising platform. Although the financial terms of the deal haven't been disclosed, "all of the shareholders are extremely, extremely happy with the deal and acquis...

Web content aggregator Digg and Microsoft announced a deal in which Microsoft will be the exclusive provider of display and contextual advertising on the Digg site. The three-year agreement will allow Digg to focus less on advertising infrastructure and more on innovating the field, said Digg CEO Ja...

Revenues from advertising at sports sites on the Web will catapult in the next five years to more than $1 billion, according to a report from a New York marketing research firm. The report from eMarketer predicts sports sites will rake in $1.1 billion in ad revenues in 2011, up from $400 million in ...

The price war between movie rental companies Blockbuster and Netflix continued Sunday when Netflix slashed by $1 the price of two DVD rental subscription plans. The $1 reduction will benefit most of Netflix's 6 million customers because it affects two of its most popular rental packages, Netflix sai...

Automatic audio ads that co-opt the user's speakers to automatically play sounds and music are often intrusive and annoying and can even disrupt the workplace. The oft-cursed technique begs the question of whether advertisers can actually sell goods to a startled audience left leaping from their cha...

Google is expanding the size and scope of its newspaper advertising program to include users of its AdWords service. In the immediate term, the expansion will increase the number of marketers using Google's Print Ads service. In the long run, the move could help meld the once-disparate audiences to...

While looking for information about writing for Web pages, you simply cannot avoid the topic "keyword density." Let's start with a definition: Keyword density measures the percentage of keywords and key phrases compared to the total number of words in your Web page body. There are many opinions abo...

Revenue from search-related advertising on mobile phones will crack the $2 billion mark in 2011, according to a report released last week by a market and trend analysis firm. Search-related advertising -- which has made outfits like Google revenue powerhouses -- will grow mightily worldwide during t...

There is a sudden realization among key developers that hotels and hospitality in the Middle East can easily absorb a huge number of properties and tour destinations purely based on Islamic culture. These new brands will deliver all the traditional values and customs to accommodate familiar authenti...

Advertising inside video games will near the $1 billion mark by the beginning of the next decade, according to a report released by a technology research firm. In-game advertising will grow from $77.7 million in 2006 to $971.3 million in 2011, the Yankee Group report predicted. As the advertising po...