Marketing

Online shopping is the fastest growing multibillion-dollar business in the world. Yet, the customer experience of online shopping is much the same as it was upon creation, more than a decade ago -- essentially an online catalog. Instead of finding ways to excite and entertain shoppers through rich a...

"Does negative press make you Sicko?" That's the title of Google ad rep Lauren Turner's post in a new company blog for the healthcare industry. "Sicko" is a reference to Michael Moore's latest documentary, now out in theaters, which examines access to healthcare in the U.S. Given that the readers Tu...

Navigation planning has hit critical mass. Today's markets are more competitive than ever. With that in mind, it is paramount that you attract visitors to your Web site. When developing a Web site, you need a strategy, as there are crucial elements which need to be planned in order for you to succee...

Effective Web content provides targeted messaging to attract customers onto a Web site followed by consistent, timely and relevant information to guide them through the online experience. The goal of these actions is to culminate in a desired result such a sale, qualified lead or submitted applicati...

As e-commerce firms invest heavily to develop Web 2.0 and Web 3.0 generation content, the development of unique advertising-related content has lagged. Lures at e-commerce sites -- such as polls, puzzles, trivia questions, games and video clips -- have become mundane for most Web site visitors. The ...

There is absolutely nothing wrong with the new London 2012 Olympics logo, but there is something seriously wrong with the logo-driven branding industry at large. This new logo clearly proves that as we approach 2012, global society will not respond to conventional logos or graphics, but only to thes...

Search advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people say about it is either nonsense or wishf...

Viral marketing may be relatively new on the Internet, having emerged roughly a decade ago in its high-tech form, but it's by no means a novel promotional technique, and it certainly doesn't depend on technology. "Viral marketing is about generating buzz," Orvel Ray Wilson, coauthor of the legendary...

Buyers are naturally cautious when considering whether or not to make a purchase from unfamiliar merchants. Even if this anxiety is not justified, the effect on online retailers is often detrimental. Shopper anxiety creates a complicated challenge for online merchants, especially ones without nation...

If you have a super brand, then let the whole world see it. If you have absolute 100 percent global ownership of that brand, then prove it. A quick search on Google will get you started. Many of today's best-known brands may still be threatened by a lack of exclusivity. They may have logos, unique d...

Auction giant eBay has stopped buying Google AdWords in apparent retaliation for a now-canceled event meant to build support among eBay sellers for Google Checkout -- a sign of the increasing tensions between the Internet competitors. The spat reportedly began when Google last week announced it woul...

More than 12 million small and medium-sized businesses operate in the U.S., and unlike larger enterprises, few of them have the cash to pay a marketing firm to launch an online advertising campaign. In world where the Internet has become perhaps the most powerful tool that companies can use to attra...

In today's competitive marketplace, securing online market share and mindshare are paramount to any business. Online market share is becoming increasingly important, with more and more consumers using the Internet. In January, 747 million people worldwide -- ages 15 and over -- used the Internet, a ...

The Holy Grail of mobile personal electronics is having all functions on one slim device: voice calls, photography, music, mobile Internet access, personal organizer, calendar, and maybe a few little PC applications on the side. However, most multifunction devices released so far fall short in some ...

Theme-based cities are cropping up at a phenomenal rate in the Middle East, with some one thousand projects currently underway. Developing brand and name identities for them has, in many cases, become a nightmare. Except for a very few, they tend to occupy just a few acres -- or even a single large ...