Marketing

In its first major move since cofounder Jerry Yang returned to the CEO's chair, Yahoo will buy online ad network BlueLithium, a firm that uses online behavioral tracking to help advertisers reach specific consumers at defined times. The Web portal said it would pay $300 million in cash for the firm,...

When Fox Interactive Media reported its first annual profit earlier this year, a message was sent to naysayers everywhere about the future of online advertising. Growth in advertising and search revenue at MySpace was largely responsible for the unit's profitability, and the result was a figurative ...

The fact that the name "Google" is often used interchangeably with the verb "search" today speaks volumes about the current state of the search market. "Right now it's Google's game to lose," Kevin Lee, executive chairman and cofounder of search marketing company Didit, told the E-Commerce Times. "T...

As Yahoo struggles to compete with Google and other big Internet players for ad revenue, its management team keeps experimenting with new structures. A leaked memo revealed this week that the company's longtime global head of advertising sales is leaving in the latest shuffle. In the confidential me...

Gone are the days of promotions strategies that begin and end with heavy discounting. Today's savvy retailers know their promotions strategies must be innovative, creative and customizable to specific consumer segments. Since the online channel often contains the most comprehensive set of retail pro...

As more and more countries are improving their images and those of the products they produce, their need to create strong, global brands becomes more pronounced. Poised and confident, these newcomers want to play the marketing game on a global scale. Meanwhile, the West has all but abandoned manufac...

Retailers and the entertainment industry have been a combined force for years. Designers jump at the chance to drape their latest fashions across celebrity shoulders in an effort to reach the consumer. Until recently, however, that viewer would be hard pressed to actually locate that slinky little b...

U.S. regulators on Monday gave Time Warner's AOL the green light to acquire behavioral analysis marketing firm Tacoda, clearing the way for a purchase that could boost AOL's online advertising prospects. The Federal Trade Commission listed AOL's buy of Tacoda among the mergers and acquisitions recei...

How to draw the advertising industry into the secondary market for domain names is preoccupying the domain name industry this year. Domain industry convocations have been grappling with the issue, seeing it as providing an opportunity for the secondary market to scale up and achieve sustained profit...

Visitors to YouTube will now find advertisements temporarily appearing at the bottom of some videos as the Google-owned site experiments with ways to draw revenue to itself and to those who produce the clips. Initiated with little fanfare, the advertising program currently involves only videos creat...

Google continues to win the battle for Internet search dominance, according to the latest findings of Web traffic measurement firm comScore. The Reston, Va.-based Internet metrics company said its July numbers show Google leading the field of what it considers the top five search engines. According ...

Brick-and-mortar merchandisers' shift from a product-centric to a customer-centric mentality is examined in a recent report from Gartner. By starting backwards from the known profiles of shoppers in every ZIP code, merchandisers can create extremely granular assortments for each store to increase sa...

Small to medium-sized e-commerce companies can go a long way toward marketing themselves online by doing some simple search-engine optimization and taking the time to foster some inbound links to their site. Both can be done without an advanced degree in computer science, and both can cost little or...

One of the hard realizations that most new e-commerce companies must make sooner or later is that simply creating a Web site does not mean customers will visit it. Sure, there are hundreds of millions of potential customers online, but there are also billions of other Web sites competing for their a...

Completing its largest acquisition ever, Microsoft closed its $6 billion purchase of digital advertising player aQuantive, then created a new business unit to encompass aQuantive and its three companies: Avenue A | Razorfish, Atlas Solutions and DRIVE Performance Solutions. Formed in 1997 and based ...