Marketing

Google is introducing ad-supported video clips from YouTube -- what it calls "video units" -- to its AdSense platform, one of many steps in a strategy designed to glean a return on its massive investment in the video-sharing Web site. Google is working with select YouTube content partners, including...

By using an advanced e-mail marketing system, measuring the results from your e-mail marketing campaign is fast and easy. Intuitive online reports reveal not only know how many e-mails were successfully sent and delivered but also how many people opened their e-mail and clicked. Other forms of adver...

Google and Microsoft squared off as usual Thursday, but this time instead of the competitive battlefield, they met on Capitol Hill, where lawmakers are weighing the question of whether Google's purchase of DoubleClick will create an unfair online advertising monopoly. Representatives of both compani...

Among all of the great business concepts of the last few decades, the franchise model is among those consistently at the very top. Over the next decade, the introduction of hundreds of fresh, locally nurtured franchise concepts emerging in the Mideast will set the stage for a revolution of nouveau c...

With all the games people play with Internet company names, it's quite possible that someday no one will be able to spell anything correctly ever again. Perhaps it's already happening. Ever wonder how many times gross misspellings like "Del.icio.us" or "Flickr" show up on eighth-grade spelling tests...

It seems that businesses, whether they're small or global 2000 concerns, are buying more supplies using search at some point in the B2B procurement process. Some people begin and end a procurement journey with search. They actually buy the products through a strictly search-dependent process. Yet ma...

Bidding to turn the widget phenomenon it helped nurture into a revenue producer and convince users and publishers to share ads with each other, Google announced Wednesday it would expand a test of highly interactive ads that run within the Web site plug-ins. Google Gadget Ads is being tested with a ...

No. 1 handset maker Nokia said Monday it will buy Enpocket, a startup that focuses on creating and delivering targeted brand advertising to mobile phones. Finland-based Nokia did not disclose the purchase price it paid for the privately held firm, but said it will be use the acquisition to "accelera...

After seeing its fortunes rise and then tumble as an Internet access provider, AOL, a division of Time-Warner, announced a series of changes the company hopes will make it a contender in the ever-expanding online advertising market. The new enterprise, named "Platform A," will be accompanied by a ch...

With a few notable exceptions -- the Internet, primarily -- advertising spending has declined for the second quarter in a row, according to a report released Tuesday from TNS Media Intelligence. Total advertising expenditures in the first half of 2007 slipped by 0.3 percent to $72.59 billion versus ...

Yahoo and the social networking site Bebo have forged a strategic partnership focusing on display advertising, Yahoo Answers and a branded toolbar, the companies announced Wednesday. Under the agreement, Yahoo will sell the majority of Bebo's display advertising in the United Kingdom and Ireland, re...

Online advertising by the pharmaceutical and the health care industry will reach US$2.2 billion by 2011, but the sector's approach to the Web leaves something to be desired, according to a market research report released last week. "The pharmaceutical industry is in a state of flux or siege, dependi...

Duff Anderson, vice president of research, development and knowledge delivery at iPerceptions, is a pioneer in the attitudinal Web analytics field, endeavoring since 1996 to forge standards for online research methodologies and analysis. iPerceptions, with offices in New York, Montreal and Toronto, ...

Warner Bros. Entertainment is launching a new multifaceted, multimedia Web site that will let people immerse themselves in, and even play the part of, their favorite Warner Bros., Looney Tunes, Hanna-Barbera and DC Comics characters. Called "T-Works," the endeavor is being described by Warner Bros.

When it comes to online target markets, males between the ages of 18 and 34 are a juicy lot for advertisers. However, getting those males in the cross hairs of their messages these days is becoming increasing problematic for marketers. Historically, marketers have had problems impressing their messa...