Marketing

Flanked by landmark partners including Coca-Cola and Microsoft, Facebook on Tuesday unveiled a new advertising system that allows marketers to tap into the power of personal connections on the wildly popular social networking site. Facebook Ads provides a way for businesses to connect with users and...

What are customers around the world saying about the new booming Middle Eastern brands? What are they reading in the brand names? Which ones are they loving and talking about? Which ones can they pronounce, type and remember easily? Are these new local brands leading the charge for global mindshare ...

The holiday season may still be more than a month away, but you can be sure marketers and retailers already have visions of sugar plums dancing in their heads. Consumers are expected to spend roughly $48 billion on consumer electronics in the fourth quarter, for example, and almost half of that -- $...

The two leading social networking sites -- Facebook and News Corp.'s MySpace -- are both launching advertising programs this week aimed at allowing marketers to tightly target their audiences by using information from user profiles and other data. MySpace announced the pending launch of "SelfServe b...

As the Federal Trade Commission geared up for its Town Hall meeting at the end of this week focusing on electronic behavioral marketing techniques, privacy advocates banded together to urge the agency to give consumers a way to opt out. Specifically, nine privacy organizations have requested that th...

In the shadow of the towering Hollywood sign, executives in the film, TV, music, telecom, Internet and technology industries are convening this week to compare notes on a new starlet: the tech-savvy consumer. Digital Hollywood conference attendees are crowding the hallways, ballroom and meeting room...

It should come as no surprise that the marketing industry is evolving as a whole. Marketing experts and business professionals from around the globe are all trying to figure out the best way to target their audience. For years, marketers have said that the best way to sell a product is to reach as m...

Microsoft will pay $240 million for a small ownership stake in Facebook and the right to deliver ads to its members around the world, a move that values the four-year-old social networking firm at $15 billion. The agreement, billed as a strategic alliance by the two companies, calls for Microsoft to...

Google and Nielsen have formed a relationship designed to help advertisers create targeted ads for viewers and track how and where their advertising dollars are delivering a return. Under the agreement, Google will provide Nielsen's demographic data through its Google TV Ads advertising platform. Go...

Countries are like little homes; they house a nation, hold ideologies and provide shelter and comfort to their people in hopes that the occupants will nurture better ideas for themselves and further advance humanity. These are the primary desires and goals of most countries on this small planet, and...

Online retail sales for this holiday season are expected to increase by 20 percent over sales from the 2006 season, surpassing $39 billion, according to JupiterResearch's U.S. Online Retail Holiday Forecast for 2007. This growth will be driven not only by veteran online shoppers -- who are projected...

Two men have been successfully prosecuted for sending out millions of unsolicited e-mail messages promoting pornographic Web sites, and reaping millions of dollars as a result. Jeffrey A. Kilbride of Venice, Calif., was sentenced to six years, and James R. Schaffer of Paradise Valley, Ariz., was sen...

Today, in order to have a commanding e-commerce presence with universal access, domain names must be treated like very special golden keys. Without an effective domain name, the entire exercise of Internet-centric commerce becomes almost useless. Super success in cyber-branding lies in the sophistic...

Following its acquisition of Stumbleupon earlier this year, eBay is wading deeper into the social networking waters with a collection of its own micro-communities designed to foster interaction and sharing among members, the company announced Wednesday. The home-grown social networking feature, dubb...

Google has reached a deal to buy a Swedish firm that makes a social networking application that lets users blast their extended networks of friends with micro-blogs whether they're on a PC or a mobile phone. Google did not disclose the terms of its acquisition of Jaiku, which is based in Helsinki; n...