Marketing

Widget syndication firm Clearspring on Monday announced that it has launched an ad network to give publishers a way to monetize the content within their widgets. The Widget Ad Network, which is built on Adify's Build Your Own Network platform, provides six different in-widget advertising formats for...

Media-focused social networking site Imeem is barely 18 months old, but the fledgling site just went four for four in partnering with major labels: Universal Music Group is on board with Imeem's ad-supported music streaming model. Now Imeem users, averaging 19 million per month, can listen to full-l...

Bidding to stake an early claim on the fast-growing mobile advertising space, Microsoft said Monday it was making display advertising space available on its MSN Mobile portal for the first time and had already signed up advertisers for the service. Jaguar Cars North America and Paramount Pictures wi...

By now, the majority of Web site owners should be aware that good content is a critical ingredient to site success. Before creating the content of a site, however, one must overcome the sometimes daunting task of choosing keywords. These keywords are an integral part of any site and serve as the fou...

Looking back over the course of 2007, it's clear the technology industry's landscape has shifted since the year began. Not only have market forces lifted some companies up while pushing others down, but a series of mergers and acquisitions have reshaped competitors' territories. "We've certainly see...

Looking back over the course of 2007, it's clear the technology industry's landscape has shifted since the year began. Not only have market forces lifted some companies up while pushing others down, but a series of mergers and acquisitions have reshaped competitors' territories. "We've certainly see...

Looking back over the course of 2007, it's clear the technology industry's landscape has shifted since the year began. Not only have market forces lifted some companies up while pushing others down, but a series of mergers and acquisitions have reshaped competitors' territories. "We've certainly see...

For a small business that serves a local area -- a restaurant or gardening service, for example -- word of mouth can quickly make or break a reputation. When the conversation happens online in organized and professionally managed forums like Citysearch and YellowPages.com, reputations can be made an...

Adobe and Yahoo jointly launched the beta version of a new advertising service Thursday designed to allow PDF publishers to earn advertising revenue for their content. Dubbed "Ads for Adobe PDF Powered by Yahoo," the opt-in service enables online commercial publishers to include timely contextual ad...

What a difference a single dollar makes -- a very big difference indeed. As a matter of fact, the difference can be almost like a mind-altering shock wave, a global hysteria, a cry of the consumer to be heard around every corner of the globe, in addition to being "breaking news" to feed the glitzy T...

MoveOn.org, the civic and political action group best known for espousing Democratic ideals, has launched a campaign aimed at pressuring Facebook to change its privacy policy in the wake of a newly launched advertising program. Using a Facebook page and its own Web site, MoveOn is collecting signatu...

Some types of commerce are just not a match for the Internet. However, others -- including researching a new car -- caught on with online shoppers. The amount and types of information that can be conveyed online has brought car-buying to a whole new level -- yet few auto marketers are optimizing the...

It's just before 3 p.m. on a Friday afternoon and the last meeting of the week is about to start. With nothing to do for a few minutes, you remember that the new complete DVD box set of "The Addams Family" just became available -- so you hop onto Amazon. Naturally, neither you nor I would ever waste...

The European Commission will open an in-depth investigation into Google's proposed purchase of interactive ad giant DoubleClick, dashing the search company's hopes for a swift end to the ongoing regulatory review. The commission now has until April 2, 2008, to render a final ruling on the proposed $...

AOL will buy the content-targeted advertising specialist Quigo, signaling that an aggressive spending spree meant to make it more of a player in the Internet advertising marketplace may be coming to a close. AOL parent company Time Warner said it had reached a deal to buy the New York-based firm for...