Marketing

News Corp. Chairman Rupert Murdoch said his media company won't get into a bidding war with Microsoft for the right to take over Web portal Yahoo. During a keynote speech at the Bear Stearns Media Conference, Murdoch suggested the $44.6 billion offer Microsoft made for Yahoo was too rich for his com...

Hulu, the video Web site from NBC Universal and News Corp., will open its virtual viewing rooms to the public Wednesday. Announced nearly one year ago, the free video streaming site launched in October with an invitation-only beta. Hulu offers its users a wide variety of video content from NBC Unive...

Every time you go online, you leave electronic footprints -- and someone is following them. When you display a page, enter a search query, play a video or click on an ad online, that information is logged by the servers of the companies that own the site or serve the video or ad or search results. T...

Microsoft's chief software architect said the company will not rush to integrate its Web advertising system with that of possible merger partner Yahoo. Ray Ozzie, the Lotus Notes inventor and Groove Networks founder who took over the software architect role from Bill Gates in 2006, told the Financia...

CBS Radio is hoping to step up its Internet presence through a deal it announced Friday with AOL. CBS, the second-largest radio broadcaster in the U.S., plans to offer advertising-supported streams from 150 online radio stations to listeners free of charge over AOL's online radio portal. CBS Radio, ...

Microsoft CEO Steve Ballmer offered frank answers -- and a few dance moves -- on a host of topics Thursday, addressing his company's bid for Yahoo and sharing his thoughts on rivals such as Google and Apple. Venture capitalist Guy Kawasaki interviewed Ballmer at the Microsoft MIX Conference -- a gat...

European Union regulators are poised to approve Google's acquisition of DoubleClick, according to published reports, handing the search giant a major victory and clearing the way for the $3.1 billion takeover to be closed quickly. The European Commission will approve the merger without conditions, a...

Facebook has a new honcho. The Web upstart-turned-conglomerate has lured away Sheryl Sandberg, Google's ad platform guru, to join its team as chief operating officer. Sandberg, who was with Google for six years, made an indelible stamp at the organization as she built out the Adsense and Adwords pro...

Ask.com is looking to women for answers. The 12-year-old search engine is reportedly narrowing its focus to appeal to married women, mostly in the South and Midwest, in its first major move under the direction of new CEO Jim Safka. Ask.com is trimming 40 jobs, according to published reports, as its ...

Seeking to buy time for its directors to explore alternatives before Microsoft can mount a campaign to win seats on its board, Yahoo has modified the way it nominates board members. The portal amended its bylaws to extend the deadline for nominating directors. The deadline was originally March 14 bu...

Even in a post CAN-SPAM world, where legal protections and technological advances give consumers more control than ever over their inboxes, e-mail remains a key component of many interactive marketing strategies. Commercial e-mail remains a cost-effective way to reach consumers, especially for busin...

The best way to achieve high search engine rankings for new Web sites may not be what you expected. You should not submit your site directly to the search engines as this process can take weeks or even months to get your site listed. Instead you need to get listed on top ranking pages that are rele...

So, Google's latest downturn is a reflection of a free fall in the U.S. economy? Not exactly. Google shares dropped nearly 5 percent in the wake of a report by research firm comScore that pointed to a flattening in clicks on the site's ads. comScore reported flat year-to-year performance in Google's...

Microsoft announced a soft beta test for software that will potentially give companies a more comprehensive view of how users interact with advertisements. The Engagement ROI software was built to track whether branding messages convert potential customers into paying customers, in much the same man...

There are ways of achieving top rankings in Google, Yahoo, MSN, etc. that are kept secret. In the following article you will learn how to take advantage of these tips and gain more traffic to your site than you could ever imagine. Here's an easy-to-follow guide to achieving top search engine ranking...