Marketing

With rising interest around new mobile communications platforms, there are several early adopters that are successfully utilizing this medium to market and communicate with customers. However, there is still a large majority of marketers who want to first maximize their current e-mail efforts. Most...

In a move that further crowds an already over-served market, four newspaper giants -- New York Times, Hearst, Gannett and Tribune -- have created a new online advertising partnership. Their new venture, QuadrantOne, will be headquartered in Chicago. Its interim CEO is Dana Hayes, Jr., who was named ...

Yahoo's board of directors has unanimously voted that Microsoft's unsolicited takeover bid is "not in the best interests" of the Web portal, a widely expected move that could put pressure on Redmond to beef up its $44.6 billion offer. Yahoo's board met over the weekend to consider the $31 per share ...

No service provider has been completely successful at micro-tailoring advertising for what is essentially a moving target: mobile device users. Now, though, CBS Mobile has linked up with Loopt to give advertisers a better chance to target these roamers, who thus far have been reachable only through ...

Microsoft may have set its acquisitive sights on Yahoo, but that apparently doesn't mean it's neglecting its own digital advertising platform. In fact, the company on Tuesday demonstrated seven new technologies from Microsoft adCenter Labs. Included among the technologies Microsoft unveiled were alg...

Who are the new champion nations on the global stage delivering the finest performances and altering the course of branded imagery of goods and services? Where are the old traditional nations and what's happening to them today? The global shifts on image repositioning are causing minor quakes throug...

AOL has reached a deal to purchase affiliate marketing network Buy.at in an effort to expand its online advertising platform. Buy.at, which operates affiliate networks in the U.S. and the UK, will become part of AOL's New York-based Advertising.com and Platform A online marketing organizations. The ...

Super Bowl XLII may have been an historic upset, but the Internet traffic driven by the multimillion-dollar advertising largely held true to form. Web hosting and domain registration company GoDaddy.com appeared to have once again stirred up the most excitement, using a tried-and-true formula -- a t...

Does being a Web user automatically mean giving up your right to privacy? A growing chorus of voices says the evolution of the Internet, the increasingly cozy relationship between search and advertising companies and the rise of Web 2.0 social networking technologies adds up to an environment where ...

Search giant Google missed analyst forecasts for fourth-quarter profit -- even as it slowed its hiring growth to curb expenses -- and executives cited the difficulties of making social networking advertising work as one of the factors for the miss. The longtime Wall Street darling joined a long list...

Seeking to reshape the online landscape and create a serious challenger to Google with a single bold stroke, Microsoft has made a $44.6 billion unsolicited bid to buy struggling portal Yahoo. The offer -- shareholders can choose either cash or the equivalent amount of Microsoft stock -- valued Yahoo...

In the wake of a fourth-quarter report that showed a drop in profits and an outlook that disappointed investors, Yahoo said Tuesday it will cut 1,000 workers from its payroll as CEO Jerry Yang attempts to reinvigorate the portal he cofounded. Yahoo's fourth quarter profit of $205.7 million, or 15 ce...

In Greek mythology, the Hydra was a creature who could not be defeated, as each time one of its heads was cut off, two more would sprout back in its place. It seems that SEO mythology is no different; every time one SEO myth is debunked, two more SEO myths crop back up in its place, only adding to t...

Fewer people are thumbing through newspapers, but more than ever are clicking on them, according to the latest industry findings -- and that trend appears to be on an upward spiral, with no end in sight. What it means to newspapers' profitability, however, remains a mystery. Newspaper Web sites attr...

Microsoft posted an impressive quarter on Thursday, with Vista and Office sales setting the pace. The software giant also issued a strong outlook for the current quarter and all of 2008 -- something many of its fellow tech companies have been unable to do. Microsoft's earnings rose about 79 percent ...