Marketing

Microsoft believes it can grow the market for its Windows Mobile operating system by at least 50 percent in each of the next two years as the market for smartphones explodes globally. The software giant could sell as many as 20 million copies of Windows Mobile during the soon-to-end fiscal year, alm...

Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" and "lean in" technology can mean coming attractions for business-to-business marketing communications and video news generation -- if done straight-up, i.e., correctly and transparentl...

In its most aggressive and creative effort yet to challenge Google in search and search advertising, Microsoft has unveiled a plan to give cash rebates to consumers who use its Live Search and end up making online purchases. Live Search cashback essentially shares advertising revenue with end users,...

Bidding to grab an early share of the rapidly growing mobile advertising market, Microsoft on Tuesday announced a broad initiative to drive both display and search ads on mobile devices. The software giant will immediately make available display advertising on its Windows Live for mobile platform an...

It all used to be so simple -- at least for retailers. Back in the day, it was enough to have your catalog online; then interactivity and rich media came along. Now, we're in an age of personalization, where buyer patterns are predicted and mapped to up-sell and cross-sell options. The Internet has...

For decades, both manufacturers and retailers have practiced and refined the art of merchandising products. From simple steps like packaging, product shelf placement and signage to sales rep training days and the stopping power of endcap displays, retailers and their vendors have traditionally worke...

Corporate social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0 world, and there's no going back. Business-to-consumer e-commerce has been fully engaged by Marketing 2.0/SMM, and now it's business-to-business' turn.

In a move to amplify its online exposure and capitalize on the burgeoning Internet advertising market, CBS has agreed to purchase Cnet Networks for approximately $1.8 billion. The television and radio giant will combine Cnet's assets with its national and local interactive businesses, enlarging its ...

There is really nothing wrong with the brand "Bollywood," except that the Indian film industry has become far more powerful and far-reaching than anything else like this in any other country of the world, and even larger than Hollywood. In hindsight, decades ago, who in their right mind would have p...

Video is changing the way we use the Internet for entertainment, education, blogging, product promotion and so many other forms of content. Services like YouTube, Metacafe, Google Video, AOL Video and a host of others have created an enormous online viewing audience by making it easy for anyone to ...

Bronto is no dinosaur. Founded by former Red Hat executives and launched in 2002, the e-mail marketing software provider has certainly seen its industry and marketplace evolve and change dramatically around it. While questions are often raised about whether e-mail can remain an effective marketing c...

In a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results...

Attention! We're listening! Seeking competitive advantage and profitability through good relations with the social media, the B2B world has energetically embraced the grand online colloquy known as the two-way talk-back "conversation." Blogs, vlogs, e-communities and social networks, Internet forums...

As a small brick-and-mortar jeweler with retail stores in Central Florida, Goldsmith Jewelry may seem like an unlikely potential e-tail star. Goldsmith, however, has had early success by using blogging to drive traffic to its Web site and gain exposure for its fledging Internet store. The company is...

The stock market is making its after-the-fact adjustment to the end of the Microsoft-Yahoo saga, which culminated this weekend. After last minute negotiations failed, Microsoft walked away from its bid to acquire Yahoo for slightly more than its original offer of $33 per share. To recap: Yahoo CEO J...