Marketing

While demand generation professionals consistently turn to a wide variety of direct marketing software and e-mail marketing tools in search of sales leads, current research by Aberdeen points to a significant spend associated with a more human element: outsourced B2B teleservices, provided by a larg...

Media giant Time Warner plans to sell off its remaining 84 percent stake in its recently spun-off cable company. The company unveiled the strategy as it posted weaker profit and its AOL Web portal grew modestly in advertising revenue. Time Warner said net profit for the first quarter was $771 millio...

More than a year after it shut down The WB Television Network, Warner Bros. said Monday it is bringing back the brand as an advertising-supported, video-on-demand site. Warner will launch a beta version of TheWB.com sometime early next month as part of a larger push to capitalize on new channels for...

Google unveiled its mobile image ad service, which allows publishers to create rich-media ads along with more traditional text ads for the relatively untapped mobile advertising market. The service, Mobile Ads, can also be tied with AdSense and like other Google products will use keyword targeting t...

Forget the bricks and mortar for a minute, and just dream of owning a universal domain name identity in cyberspace, along the likes of priceline.com, food.com, creditcards.com or cheapflights.com, as such identities are valued in the tens of millions and continue to double in price every year. The e...

Brushing aside concerns about a drop in paid click rates and sliding past estimates, Google posted results Thursday showing not only that it remains king of the online advertising space but that it can continue to grow sales and profits in uncertain economic times. Revenue at the search giant rose 4...

A firestorm of fury has erupted over behavioral tracking -- the tracking of consumers online by marketing companies and advertisers to serve them up with targeted advertisements when they're on the Web. Both consumer organizations and trade and industry groups have responded to the Federal Trade Com...

The privacy requirements of Internet users can vary widely. Some divulge the most personal details of their lives on blogs and social networking sites; others want to remain as anonymous as possible. Users know they have control over what they push onto the Web -- but what about data that portals an...

Microsoft has leapt into the brawl surrounding a recent proposal by the Federal Trade Commission to tighten restrictions on online advertising, responding with its own five-tiered plan for self-regulation. In December, the FTC released a set of proposed principles to "guide the development of self-r...

Lyris, best known for its e-mail advertising services, has launched a portal meant to give online marketers a place to foster community and learn from one another. Lyris plans to formally launch the LyrisHQ portal at the Ad:tech conference next week. The site is already live, offering content and in...

As the director of consulting services for a company that makes e-mail marketing software, it probably doesn't surprise you that I'm constantly asked questions about e-mail marketing best practices. One of the most common questions I've been asked is, "What's the best e-mail contact strategy?" No m...

Yahoo has launched a limited test of Google's AdSense search advertising service, a move that Microsoft immediately slammed as anticompetitive and one that came amid a flurry of new developments in the Microsoft-Yahoo saga. The test covers no more than 3 percent of the search queries generated from ...

Nielsen, based in New York and the Netherlands, has signed a definitive agreement to purchase privately held New York-based IAG Research for $225 million. IAG measures consumer engagement with advertisements and product placements across television and the Internet. The company counts some of the la...

On Monday, Yahoo previewed Amp, its new online ad management platform. The platform will allow advertisers to precisely target audiences within geographic, demographic and interest-based categories across a network that includes Yahoo's inventory and that of more than 600 U.S. newspapers within the ...

There are several steps to follow to ensure top rankings in search engines. Sites that follow these simple steps will likely see their traffic and search engine rankings soar through the roof. The better optimized your site is for the search engines, the better results you can expect. The following ...