Marketing

E-tailers are taking a new look at personalization these days as they hunt for more ways to cross-sell, upsell and encourage repeat business. E-commerce solutions providers and research firms are advocating the integration of personalization into online strategies as one way companies can optimize c...

Microsoft has a new weapon in its advertising arsenal. The software giant has acquired Navic Networks, an interactive television ad developer that targets specific audiences with its service. Terms of the deal were not disclosed. Navic uses audience measuring data to determine which broadcast commer...

In a reminder that investors remain hungry for chances to back social networking firms, LinkedIn announced it has closed a fourth round of funding worth $53 million. The investment places a valuation of "slightly over $1 billion" on the firm, which bills itself as a professional and business-focused...

Tens of thousands of fledgling job seekers have spent a great deal of time, effort and money devising video resumes, a variation on the decades-old task of letting a potential employer know a little something about you. However, while the new approach has garnered some sizzle, it lacks substance. "V...

Contextual targeting is widely used in both the offline and online advertising worlds. However, the wild-card nature of behavioral targeting could revolutionize how marketers interact with their target audience in an online world. Behavioral targeting is based on a proven assumption that the Web pag...

Talks have officially broken down between Yahoo and Microsoft over a potential merger. Instead, Yahoo has struck a partnership to have Google handle some of its search advertising sales. The two firms met on June 8 at a private airport in Silicon Valley, and Microsoft representatives made it clear t...

Today's savvy consumers want products from a business they can trust, learn from, relate to and "be friends" with. The two most popular social networking sites on the Internet -- MySpace and Facebook -- are potential springboards for friendly lead generation. These sites give online business owners ...

All over the world, with so many different meanings and perceptions of the word "branding," it appears that it has lost its true meaning; the terminology is more like a walk through a museum with a glorious past. Loose words like "economy" carry different meanings that speak differently to different...

AOL announced Friday it is setting up its Platform-A Internet advertising service in Europe. The expansion is part of the Time Warner unit's effort to extend the reach of its advertising business worldwide by the close of 2009. The move comes less than one year after Time Warner flipped its AOL scri...

Forty-five percent of marketing executives view return on marketing investment as a top driver compelling their organizations to track and measure marketing performance, according to a recent Aberdeen Group survey of 728 companies. This begs the question: Can the implementation of a marketing dashbo...

A Delaware judge ruled Monday that Yahoo could not keep secret the details of an investors' lawsuit over its spurning of Microsoft's acquisition efforts. The complaint alleges that Yahoo turned away a $40 per share offer to be acquired by Microsoft in 2007 -- months before the software company went ...

Qore, an interactive monthly program, will launch on Sony's PlayStation Network on June 5, Sony Computer Entertainment America announced Tuesday. Available the first Thursday of each month, Qore is the current console generation's version of the disk giveaways many PlayStation 2 owners may remember....

In a nod to the growing need to track mobile users for marketing purposes, Internet research firm comScore has acquired M:Metrics, a top provider of mobile user data, for $44.3 million in cash and 50,000 stock options. The deal extends comScore's measurement and research reach beyond the traditional...

Selling Facebook to Microsoft would not be the best way to fulfill its mission of enabling people to connect with one another, said Mark Zuckerberg, founder and CEO of the social network. During the D6: All Things Digital conference in Carlsbad, Calif., Zuckerberg was asked whether he would consider...

The current and unavoidable recession that is impacting the United States, slowly affecting Canada and Mexico and spreading its wings toward the farthest corners of the world, is nothing to be either afraid of or surprised by. It is just one of those cycles that appears every decade or so. Some will...