Marketing

Microsoft's moving on to a new phase of its Windows ad campaign, and Jerry Seinfeld won't be joining the adventure. A new series of ads premiering Thursday shifts to a more direct brand and product focus -- a sharp change from the eccentric, image-oriented spots Seinfeld had helped orchestrate. In c...

The din of protest against the proposed Google and Yahoo ad partnership, announced earlier this summer, is getting louder every day. World Association of Newspapers, a Paris-based organization that represents about 18,000 newspapers and 77 newspaper associations around the world, is asking the Antit...

Players in the fragmented and crowded ad platform space just lost a little more elbow room with the entrance of LinkedIn's Audience Network. Not surprisingly, given its strong reach into business networks in almost every community, LinkedIn is offering up its job-related data to advertisers that see...

Bill and Jerry are back, and the dynamic duo's second Microsoft ad is already bringing as much divided opinion as its much-analyzed predecessor. The spot, which first appeared on YouTube Thursday night, shows Seinfeld and Gates staying with "average family" in an effort to reconnect with the common ...

AOL is getting a major facelift. Having fallen far behind competitors such as Google, Yahoo and, to a lesser extent, Microsoft's MSN, AOL -- a division of media giant Time Warner -- has launched a host of new services and content initiatives in a bid to close the gap in the online advertising game.

Frankly speaking, it's time to stop the second-guessing and open-heartedly accept that it's Google's turn now. The next decade clearly belongs to Google, so it's best not to resist and go with the flow. As a company, it's amazing how Google started, what it's done and where it's now headed. There ha...

Google and NBC Universal have inked a multiyear agreement under which Google will distribute ads through its Google TV Ads service for placement on some NBC cable channels. Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller are among the channels covered by the deal, which will go into effect later thi...

The Association of National Advertisers wants the proposed Google-Yahoo advertising partnership blocked. The trade group -- which represents 400 companies that collectively spend over $100 billion in marketing communications and advertising annually -- has sent a letter to the U.S. Department of Jus...

It's only fitting that Jerry Seinfeld's first Microsoft ad is -- well, about nothing. The 90-second spot, which debuted during Thursday night's NFL game, shows Seinfeld and Microsoft Chairman Bill Gates meeting in a shopping mall shoe store. Seinfeld casually saunters in, munching on a churro, and g...

You can thank Google for raising your online customers' search expectations through the roof. The 900-lb. gorilla of Internet search delivers such quality results -- in just tenths of a second, as the results page tells you -- that online shoppers won't settle for anything less than blindingly fast ...

Today's consumer is smarter than yesterday's consumer, and with the technology available to make educated purchasing decisions efficiently and quickly, Web-savvy buyers are making the most of the tools they have at their disposal. Online reviews are permeating the Web in all shapes and sizes, from r...

Gannett has increased its stake in CareerBuilder, acquiring another 10 percent of the Web site from the Tribune Company for $135 million. Gannett now has a 50.8 percent controlling interest in the site. Other stakeholders are the Tribune, now with 30.8 percent, The McClatchy Company, with 14.4 perce...

Internet radio station operators are concerned that skyrocketing royalty fees could zap an industry that's still in its infancy. However, technology may be bringing some solutions to the vexing problem of paying artists a royalty fee each time a listener hears a song. It just may take some time -- a...

Who would like to bid the highest amount for the exclusive global rights to the new domain suffix, .dubai, under ICANN's latest policy? Such a suffix will create a powerful domain root that will corner some 180 services underneath it, like go.dubai, hotel.dubai, job.dubai, cars.dubai or fly.dubai. W...

Congress has become increasingly interested in the privacy implications of behavioral marketing. This summer, the Senate has held hearings, and the House Committee on Energy and Commerce has followed the charge by seeking more information from Internet service providers and technology companies reg...