Marketing

Microsoft's upcoming Internet Explorer 8 will offer a new set of privacy features designed to give users more control over personal information, the company has revealed. The "InPrivate" feature will build in options for turning off history and cookie collection and will also allow users to see what...

In 2005, as Web content was beginning to grow more dynamic and audiences more sophisticated, Benjamin Wayne hatched the idea of offering video delivery services to companies for their Web sites. The result was Fliqz, which counts among its clients Monster.com, PBWiki and Friendster. The E-Commerce T...

Google and Verizon are nearing a deal that would make Google the default search engine on all Verizon mobile devices. The two companies would split advertising revenue from the new mobile search service. The tie-up is important for Verizon "because Google has 70 percent share of the search market on...

What's the deal with those new Windows ads? In what looks to be another shot at saving Vista's troubled reputation, Microsoft has brought comedian Jerry Seinfeld aboard as a spokesperson for the struggling software. Seinfeld will star in a series of ads launching early next month, the Wall Street Jo...

There's something both primal and communal about the beat of a drum, whether it's just one or 2,008 of them -- as the world experienced at Beijing's Opening Ceremony to kick off the Olympics -- which might be called the ultimate global social networking event. A drum's beat seems to capture people f...

Small business is under fire -- and increasingly, it is the small business' Web site strategy that is being relied upon to create an effective defense. What are the conditions facing Web site experts and multi-tasking entrepreneurs alike -- and what are the critical changes in the online e-commerce ...

Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube's video ad potential. Google bought YouTube for $1.65 billion in October 2006. The move is typica...

Facebook continues to feel the ramifications of its controversial Beacon advertising platform, which for a short while last year broadcast information about the social networking site's users' activities without their express permission. A class action lawsuit has been filed against Facebook as well...

Internet market researcher eMarketer has drastically lowered its estimates on how much businesses will spend on online video advertising in the near future. The New York City-based firm expects spending on online video ads to reach $505 million by the end of this year, down from the $1.35 billion eM...

Right now, the global business community at large is curious to discover the charm of Dubai and what it is about its business community that works so well. The outside world wants to know, who these people are, how they run their projects, and what they do exactly that is so grand and magical? While...

Kathleen Gilroy, cofounder of Swift Media Networks in Boston, eats, lives and breathes Web 2.0. Not only is her latest business venture focused on Web 2.0 services for conferences, but she's also used just about every Web-based tool there is to run her own various startups. With five full-time staff...

Yahoo announced a change in its targeted advertising privacy policy Friday. Beginning in late August, users will be able to opt out of customized advertising on the company's main page. The move is an expansion of the Internet portal's opt-out program for targeted ads provided by Yahoo on third-part...

Search engine giant Google has launched a new music search service in China that enables users to legally download online music. Music OneBox, which is backed by some of the major global music labels, as well as Chinese basketball star Yao Ming, is available at Chinese music site Top100.cn. Google l...

Google has unveiled Insights for Search, a new tool designed for marketers. One result could be a more attractive and narrowly targeted proposition for online advertisers using Google's AdWords program. Users of Insights for Search can type in a search term to see search volume patterns over time --...

The latest ICANN plan to allow the global populace to assemble an entire domain name like www.yourname.yourname as their free choice is a revolutionary and timely decision. This now opens doors to cyber-brands like "my.ibm," "hotel.chicago," "it.jobs," "play.poker," "fly.usa" or "go.dell." Applicant...