Marketing

MySpace has launched a new online display advertising tool for small businesses and individuals called "MyAds." The service is similar to the Beverly Hills, Calif.-based social network's ad platform for large businesses, HyperTargeting, which made its debut in November 2007. Like HyperTargeting, MyA...

The retail marketplace has become intensely competitive, as retailers increasingly compete across traditional segment boundaries, brands expand their direct-to-consumer channels, and consumers exercise their growing power to seek out the best value for their dollar. In addition, consumer expectation...

Yahoo is getting into the analytics game with the launch of a new traffic measuring tool. Yahoo Web Analytics builds on the IndexTools system acquired by the company in April. The rebranded platform is currently available in beta mode only to registered Yahoo Small Business customers and a small sub...

Google is expanding its market-making ad platform to reach online gamers, a 200-million-strong constituency, with the introduction of a beta program, AdSense for Games. As part of the AdSense platform, it operates much as one would expect: Game producers can display video ads, image ads or text ads ...

If you haven't done so yet, it may be time to consider adding third-party industry e-newsletter advertising to your marketing mix. Online advertisements can motivate your audience to act. According to a recent engineering trends survey, 87 percent of respondents stated they visited an advertiser's W...

More consumers than ever are shopping online, but it doesn't mean they all buy online. Studies show that the Internet influences more than $3 of in-store sales for every dollar spent online. The Internet has given consumers the ability to make more educated purchases and get better deals, but many c...

Odd couple Google and Yahoo late on Friday reportedly opted to delay their proposed partnership, under which Google would essentially devour part of Yahoo's advertising business and create an online ad behemoth that critics say no rival could possibly compete against. On Thursday, Sen. Herb Kohl, D-...

Of all the protests mounted against the pending ad partnership between Google and Yahoo, the one lodged by Sen. Herb Kohl, D-Wis., is bound to be among the most worrisome. Kohl, who oversees the Senate Antitrust Subcommittee, has asked the Justice Department to continue to monitor the competitive la...

First came cash. Now, Microsoft is offering up prizes to try to get to you to use its Live Search product. The company announced the start of a new SearchPerks initiative Wednesday. The program awards frequent flyer-style points for Live searches that can then be redeemed for various gifts. It's the...

Several Silicon Valley Congress members have urged the U.S. Department of Justice not to interfere in the pending online advertising deal between search engine giants Google and Yahoo. Mountain View, Calif.-based Google and Sunnyvale, Calif.-based Yahoo are situated in the heart of Silicon Valley. T...

Game publishers have been inserting advertisements into video games almost since games were first developed. But what began as static in-game product placements such as billboards advertising a publisher's upcoming title in the 1970s has become a much more sophisticated marketing tactic -- and a pot...

With the strains on today's economy becoming increasingly apparent, it's now more important than ever to strategically and effectively plan your online media campaigns. To do this, you must have a complete understanding of the overall landscape of online media opportunities relating to your business...

Yahoo has rejiggered its online display advertising engine in the hope that it can dominate the segment in the same way rival Google owns the search advertising market. Called "APT" -- the acronym doesn't stand for anything, according to Yahoo Vice President of Product Management John Slade -- the n...

Despite the recent gloomy economic news and consumer credit crunch, consumers will still spend hundreds of billions of dollars this holiday season. For retailers, the countdown has already begun and now is the time to start thinking about your holiday e-mail marketing programs for the holiday push.

BillShrink, a Silicon Valley Internet startup, has launched a new free service that helps consumers to make sense of the ever-changing offers, rules and rewards programs in the credit card market. Consumers can go to BillShrink.com and fill out an online survey that asks questions about their credit...