Marketing

While online business owners have become more aware of tactics for driving traffic to their Web sites, it is easy to overlook the more basic methods amidst the rise of new Search Engine Optimization techniques involving the content and HTML coding of Web sites. Search engine traffic can be inconsist...

When's the last time you heard an online retailer complain that their banner ads were too well targeted? How about an online publisher lamenting the torrent of accurate user data they were able to capture, or for that matter a user who just wanted more of the ads they were getting to be irrelevant t...

Chief marketing officers are given the unenviable, almost contradictory, task of catching marketing lightning in a bottle on a consistent basis. The problem is that turbulent economic conditions, like the ones we've experience recently, have historically stymied marketing innovation and forced CMOs ...

With tough economic times upon us, it is more important than ever to maximize the effectiveness of search engine marketing initiatives to drive both online and offline conversions. In September and October of 2008, Aberdeen surveyed over 200 organizations to unearth Best-in-Class search engine marke...

Search engine giant Google has walked away from a proposed ad-sharing deal with Internet portal Yahoo after the U.S. Department of Justice made it clear that it would seek to block the agreement in court. Google's decision is a profound setback for Yahoo, which has struggled to maintain its share in...

Search engine powerhouses Google and Yahoo have offered to significantly scale back the depth of their proposed online ad-sharing deal in an attempt to gain the approval of the U.S. Department of Justice. The proposed deal, first announced last June, would allow Yahoo to display ads from Google and ...

Most retailers experience a downturn in a weak economy. As consumers rein in spending, a downturn is usually not distributed equally among all retailers. The extent of the downturn depends on a number of factors, including geographic location of stores, product categories being sold and specific mar...

MySpace, MTV Networks and online ad platform Auditude are teaming up to try and squeeze money out of pirated video -- content distributed online without the permission of the rights holder. The trio's plan is to identify online pirated video clips, slap an ad overlay on top of them, and monetize the...

An online ad-sharing deal between Google and Yahoo may be on the verge of collapse. Talks between the two Internet search powerhouses and the U.S. Department of Justice reportedly have stalled, prompting Google and Yahoo to consider walking away from the proposed agreement. Despite the press reports...

Ask most people what they like about working with small marketing firms and you'll hear answers such as "their personal approach" or "I'm not just a customer number to them" or "I get to work with the heavy hitters instead of some trainee just out of school." Yes, those are the things they say when ...

Personalization -- the purported long-sought Holy Grail of Web content management -- just might have finally arrived via Web applications that make Web sites responsive in real-time to the unique needs of individual visitors. At the heart of recommendation and personalization technologies are active...

The job of the modern Web site is more important and more difficult than ever, especially when it comes to a multichannel sales strategy. Visitors arrive at your Web site through a variety of online channels: pay-per-click and organic search, e-mail offers and print ads. Once there, they need to ful...

The Russian Federal Antimonopoly Service has slammed the door on Google. The search engine giant was trying to buy a local online advertising company, Zao Begun, but FAS officials decided to block the deal. Google first announced its intent to acquire the Russian company, which is owned by Rambler M...

Just one day after saying it would slash its 15,000-employee workforce by 10 percent, struggling Internet giant Yahoo announced Wednesday that its profit dropped by a whopping 64 percent during the third quarter. It also announced that revenue would be lower than it had expected for the remainder of...

Search engine giants Google and Yahoo are in talks with the U.S. Department of Justice in the hopes of alleviating regulators' antitrust concerns regarding their pending online ad sharing deal. Reports that the three sides were meeting first surfaced early Tuesday. Antitrust issues have been raised ...