Marketing

I recently read an article that featured an up and coming media measurement technology created by research firm Integrated Media Measurement Inc. Using cell phone based data collection, IMMI's digital monitoring system measures audience exposure to multiple media platforms via codes embedded in the ...

Mobile commerce opportunities have been largely overlooked by retailers in North America with sound reason. The current shopping experience on mobile phones is just plain awful. Nevertheless, mobile communication devices are a widely used resource -- ready and able to bridge stores with the site and...

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts i...

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts i...

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts i...

Once seen as immune to economic slowdowns, the online advertising sector has now become the downturn's latest victim. Based on new data, New York City-based eMarketer predicts that growth in the online ad sector is slowing. In August, eMarketer predicted that online advertising would grow by 14.5 pe...

Is Microsoft about to rebrand Live Search as "Kumo"? News reports on Monday had the software giant buying up domain names such as "Kumo.com," "Kumo.net," "Kumo.jp" and the like from CSC Corporate Domains, a domain registrar with which Microsoft often does business. There are two prevailing schools ...

With the economy in a downward spiral, many e-tailers plan to offer deep discounts and special shipping deals on the Monday following Thanksgiving, aka Cyber Monday, which has become a big spending day for online shoppers in the past several years. Eighty-four percent of online retailers plan to hav...

Marketers often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior. This critical measurement can hold the key to insights that can drive the best kind of marketing -- presenting the right message and offer to the right people at the right time. Atti...

The rest of the economy may be tanking, but online advertising in the U.S. posted big year-over-year gains, according to the New York City-based Interactive Advertising Bureau and PricewaterhouseCoopers. Internet advertising revenue reached nearly $5.9 billion in the third quarter, an 11 percent inc...

Online shoppers looking to save a few bucks have plenty of options this holiday season. Those looking to save on shipping costs in particular might find themselves at FreeShipping.org, a new Web site that lists free shipping deals for hundreds of retailers. "We noticed how many retailers were offeri...

Today's liquidity crunch is a far-reaching conundrum causing the global credit markets to react in an irrational and volatile way. All granters of credit are under immense pressure, as the market continues to point its gnarled finger at the mortgage industry as the chief culprit for the market's dis...

You've launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what's working -- and what isn't -- doesn't have to be overly complicated. If you set a clear, reasonable objective and have a syste...

As I watch the world economy spiraling downward, I thank my lucky stars that I happen to work in one of the few industries that is expected to grow despite the downturn. Nonetheless, online retailers are going to face slower growth than we were all predicting even a few weeks ago, and the industry i...

YouTube will begin selling advertising on YouTube search results pages, the company announced Wednesday. The move appears to be the latest attempt by search engine giant Google to monetize the popular video content site, which it acquired for $1.65 billion two years ago. Google calls the new YouTube...