Marketing

The term "ROBO" -- Research Online, Buy Offline -- was coined by Yahoo to describe the growing number of consumers who research online but buy offline. Online "pre-shopping" has become a common activity prior to a variety of purchases. According to Forrester, online research will influence $1 tril...

"Brought to you by ..." Ahhh, the golden age of advertising. The ads themselves were social markers, drivers of our conversation, definers of what was -- and was not -- cool. We took them at face value, we obeyed their siren songs, and we sampled, and we bought, and we sang the jingles. Back in a...

A startup developer of technology that helps publishers better connect sales with affiliate marketers has closed on seed funding from First Round Capital, Google Ventures, and such individual investors as LinkedIn founder Reid Hoffman. The financing for the company, VigLink, will be used to take the...

Apple is acquiring mobile ad company Quattro Wireless for an undisclosed amount, Andy Miller, Quattro's vice president, mobile advertising, said in a statement on the company's Web site. Apple, of course, has a rich array of products, including the iPhone and iPod touch lines. What it doesn't have i...

Suddenly, some explosively positive and futuristically pragmatic policies about the Internet and global e-commerce are creating amazing galaxies of business naming. With already 1.7 billion online users and 1 billion more on their way, the new business-naming capabilities allowing advance and intric...

Google's plan to acquire mobile ad network AdMob in a $750 million deal announced last month is under fire from two consumer groups, Consumer Watchdog and the Center for Digital Democracy. The two have asked the Federal Trade Commission to block the deal, arguing that it would substantially lessen c...

Google is in talks to acquire Yelp, an online local search and business review provider, in a deal that could be worth more than $500 million, according to unconfirmed accounts. The rumor has credence among tech watchers, as the two companies have flirted with an acquisition in the past. In recent ...

Five leading American publishers, including Time and Conde Nast, officially unveiled what is, effectively, an online digital newsstand on Tuesday. The announcement ended months of speculation about the project. The five will offer a service from which readers can buy subscriptions to their publicati...

A trend is not a fad. A fad comes and goes quickly, while trends have staying power. Great ideas become trends when they are widely adopted beyond their original driving force. Such is the case with the marketing trend of direct digital marketing -- relevant digital marketing communications that are...

Yahoo has joined the growing number of companies updating their privacy policies with new tools to better manage the data that is collected about consumers. The company has launched a beta tool called "Ad Interest Manager" that shows users what interests Yahoo thinks they have based on their online ...

Verizon Wireless and AT&T may have settled their differences over Verizon's advertising messages in the courtroom, but there is little sign Verizon is pulling its punches elsewhere. With its latest ad, though, Verizon may have toed over a line by invoking gender stereotypes. The ad depicts the i...

Consumer online spending habits continue to evolve, and as average shoppers look for new ways to stretch their budgets during tough economic times, online coupon usage has grown. In fact, online searches for coupons and offers have increased by 58 percent over the past year. Savvy shoppers are beco...

You may think it's annoying when you see the same commercial repeated during a 2:30 ad break in prime time, but have no fear -- there is a method to an advertiser's madness. They simply want to make sure you are exposed to that product's branding/logo even as you're fast-forwarding past it on a digi...

Google is amping up its display ad capabilities with the acquisition of startup Teracent, which has developed machine-learning algorithms that can create and customize an ad in real-time, based on user preferences and other characteristics. There are thousand of such "creative elements" that can be ...

The U.S. Senate Commerce Committee has released a report slamming the online business practices of three direct marketing companies -- Affinion, Vertrue and Webloyalty -- along with hundreds of online Web sites and retailers that participate in these practices. Many of the participating retailers a...