Marketing

It's no secret: We just don't watch TV commercials like we used to. We change channels, or, if we're watching a DVR-recorded show, we skip over them entirely. Like everything else, commercials are migrating online. This brave new world of online commercials sometimes resembles the old TV model, b...

For many in the West, Asia is viewed as a large monolithic geographic area with some slight differences among regions. However, a more-informed understanding is that there are several market segments, and an understanding of some of the key differences between segments is valuable to developing effe...

Word of mouth has long been a priceless asset to any business, and technology has expanded the playing field in a whole new way with mobile messaging and social media sites like Twitter, Facebook, YouTube and more. Every day, it seems hard to avoid the buzz about social media -- who's on it, what th...

It is important to understand that Europe is not a melting pot like the U.S., where people of different cultures and religions blended together far from their native lands. Politically and culturally, Europe is diverse, but each country has a different history, religion, national language, culture a...

From bulk mail to email to social media: The next chapter in the checkered history of spamming is now being written via status updates and tweets. However, Twitter is trying to ensure that the chapter is a short one following the company's introduction Tuesday of a new "report as spam" button on use...

In today's highly competitive market, online presence is essential for every company's success and growth. A high ranking in search engine results not only brings targeted traffic and increases conversions, but also establishes a business as an authority in a particular industry. With Google being o...

Google has developed a new JavaScript snippet for AdSense aimed at high-end mobile phones, giving advertisers yet another option for using its mobile platform. The new feature allows publishers to run larger-scale text and image ads on smartphones. As more people use these devices, more advertisers ...

I often hear people express fear at the "threat" of future regulation by a government agency. I have to admit I have the opposite reaction. As leaders in the world of e-commerce and online communication, we are in the driver's seat to either show that we are serious about ethics -- or that we need a...

Does your Web site work for the press and analysts who visit? How much time and money does your company spend promoting your Web site, your business, your services, technologies and products to the world? What happens when an editor comes to your Web site and tries to find information? Can they find...