Marketing

Google isn't the only entity taking an interest in Twitter's tweets. That most venerable of government institutions, the Library of Congress, announced Wednesday it will archive every single "what's happening?" update broadcast on the short message service since it opened for business in 2006. Grant...

After months of questions about how Twitter plans on making money, the short message service and social media phenomenon on Tuesday launched its first foray into advertising. However, in doing so, the company made it clear that traditional corporate interests would take a back seat to overall custom...

Twitter has made a number of moves in the past few days that have jangled the nerves of third-party developers who fear the micro-blogging site is about to make a big push into their territory. For starters, Twitter has acquired Atebits, the maker of Tweetie, a Twitter client for the iPhone. Twitter...

Egged on by the chairman of the U.S. Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights, the Federal Trade Commission may be considering an effort to block Google's $750 million purchase of mobile advertising firm AdMob. The FTC reportedly is assembling a team of attorneys to h...

T-Mobile has launched a promotion offering credit toward the purchase of its high-end HTC HD2 to anyone willing to trade in an iPhone. The company reportedly is offering credits from $100 to $350. The HD2 sports a 1-Ghz processor, a high-resolution touchscreen and a 16-GB memory card. Its only seemi...

Google has introduced a feature that gives advertisers another bite at the apple -- that is, it gives them another shot at potential customers who interacted with their company somewhere on the Google Content Network but didn't make a purchase. Google is calling the feature "remarketing." Introduced...

Palm is expanding the distribution of its smartphones, the Palm Pre Plus and Palm Pixi Plus, by making them available through AT&T. While the move isn't likely to hurt Palm's fortunes, it's not clear whether it can do much to help the flailing company. AT&T will start carrying the Palm mo...

Palm is expanding the distribution of its smartphones, the Palm Pre Plus and Palm Pixi Plus, by making them available through AT&T. While the move isn't likely to hurt Palm's fortunes, it's not clear whether it can do much to help the flailing company. AT&T will start carrying the Palm mo...

Palm is expanding the distribution of its smartphones, the Palm Pre Plus and Palm Pixi Plus, by making them available through AT&T. While the move isn't likely to hurt Palm's fortunes, it's not clear whether it can do much to help the flailing company. AT&T will start carrying the Palm mo...

Although the shadow of the recent recession is still lingering over us, many business owners are moving toward starting an e-commerce business, which can seem like a scary leap to take. However, a reason to take that leap is that the number of consumers shopping online is growing. Recent figures fro...

Google's proposed $750 million acquisition of the mobile ad network AdMob may be subjected to a protracted period of regulatory scrutiny. The FTC reportedly is seeking sworn declarations from at least two of Google's competitors. Google announced its intent to buy AdMob in November 2009, in a stock ...

Google and Dish Network reportedly are testing a service that allows television users to search for television programming and Web content from set-top boxes. Google software installed in the boxes allows users to create a personalized programming lineup, anonymous sources told The Wall Street Journ...

Despite economic troubles, e-commerce continued to gain positive momentum throughout 2009, enjoying year-over-year growth rates hitting the mid teens. With no signs of a slowdown, now is the perfect time to consider implementing a domain name strategyto enhance your marketing campaigns and drive mor...

Search marketing will undergo many changes in 2010, according to marketing agency Greenlight. Among other things, Facebook will have to offer better ad tracking, mobile search will take off, and Google will rethink incorporating Twitter search data into its real-time search results as well as includ...

Microsoft and Yahoo have received clearance for their search agreement from both the DoJ and the EC, the companies jointly announced Thursday, and they will soon begin implementing their plans. The process will involve porting Yahoo's algorithmic and paid search platforms to Microsoft and making Yah...