Marketing

As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that. Briefly, retargeting is a marketing response triggered when a consum...

As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that. Briefly, retargeting is a marketing response triggered when a consum...

Out there on the branding battlefields, it's simply do or die, as a brand image is either hypervisible or mortally lost in oblivion. Commanding success for any idea on the global scene demands universal e-commerce access that is only deliverable by a cybername identity, as it's the only key to o...

In the holiday selling season, the most frantic and exciting time of the year, it's a good time to put aside your marketing plan and your email strategy and just blast out mailings to everyone you've ever had on any list you've ever put together. Right? Wrong. What we just described is a mistake tha...

Starbucks and Yahoo announced Wednesday the launch of Starbucks Digital Network. The network goes live immediately in Starbucks' 6,800 U.S. company-operated stores, presenting a collection of hand-picked news, entertainment, lifestyle and local content developed for laptops, tablets and smartphones....

Over the last few months, several news articles have reported on the collection and use of information gathered from consumers as they visit certain websites, often without their knowledge and consent. These reports have attracted the attention of Congress and may result in legislation governing the...

I just gave a speech on the changing opportunities in the wireless and telecom industry. The response was terrific, but I could tell not everyone understood the changes occurring in the industry and the unbridled opportunity that is starting to appear. I updated the group on the growing opportunitie...

Mobile operators are facing a revenue dilemma these days. The numbers may vary according to which research you read, but the conclusion is the same: Data revenues are not even close to meeting escalating usage patterns. By way of example, AT&T estimates that mobile data traffic grew 50-fold betw...

Microsoft has launched a program to reward users of its search engine, Bing. The program awards points for searches conducted with the engine. The points can be later traded for products, services or charitable contributions. Microsoft has been experimenting with this kind of offering for several ye...

Today's consumers are more connected than ever with mobile devices in hand. Mobile solves many problems, with its high reach and in-the-moment communication. A well-designed app can place flashy content in the hands of the consumer. SMS provides the consumer with valuable tidbits of information. SMS...

As the summer comes to an end, most people are thinking about the back-to-school season, but retailers around the world are already focusing on the winter holiday season ahead. They're assessing inventory and developing marketing strategies, aiming to steer more traffic to their e-commerce sites. Th...

Search engine optimization is the least expensive method of getting visitors to a website, Ralph Wilson, founder and editor-in-chief of Web Marketing Today, told the audience at the SES Conference and Expo in San Francisco Tuesday. In a presentation on SEO basics, Wilson outlined tips on how to get ...

Young folk under 30 may not remember this, but years ago "plug and play" referred to hardware installation for computers. As the information revolution penetrated American households, consumers demanded setup procedures that did not require an advanced degree in computer science. Today, this process...

Google's expansion into advertising outside the virtual world received a boost Wednesday when it landed a new client: DirecTV. The deal with the satellite TV provider will add another 18.7 million households to Google TV Ads' reach, bringing the total number of households reached by the service to 3...

Many businesses have begun to use some form of user-generated content on their sites, and while this content can help to build a brand and develop a community, there is some risk involved. Some of the issues requiring management and moderation include abusive language, spam attacks, dilution of keyw...