Marketing

YouTube uploaders who wish to follow 60s pop-art icon Andy Warhol's advice and grasp their 15 minutes of fame now can do so fully. YouTube has raised the maximum length limit on submissions from 10 to 15 minutes, announced Product Manager Joshua Siegel on the company blog. While an additional five m...

When many individuals attempted to watch the recent World Cup games online, depending on where they were located and from which website they tried to view them, they may have found the following statement on their screen: "The requested video cannot be displayed in your region" rather than the game...

In the struggle to grow revenues in tighter markets, most companies are pushing their marketing departments to provide greater market coverage and deliver more sales opportunities. Yet statistics reveal that an astonishing 79 percent of leads generated by corporate marketing departments are never co...

Yahoo Japan has announced that it will begin a relationship with Google to power its search functions and also administer ads that appear on the site. In this deal, the company is not following in the steps of its U.S. counterpart, Yahoo, which cut a deal with Microsoft's Bing, announced last year.

Facebook, one of the most popular sites on the Web -- now claiming 500 million users -- also has the dubious distinction of being one of the lowest-ranked in terms of customer satisfaction. Facebook scored a paltry 64 on the 100-point scale of the 2010 American Customer Satisfaction Index E-Business...

Branding is often undervalued. The mantra at many companies is "leads and sales, leads and sales," with most marketing investments going toward lead generation activities. In addition, marketers often believe that branding results are difficult to measure. The Internet has relegated these notions to...

Twitter on Wednesday launched its @earlybird service, aimed at providing its some 75 million members with daily deals and creating a revenue stream for itself. The first offering from the service was a discount on tickets to see the critically panned movie "The Sorcerer's Apprentice" from Disney and...

Google has reportedly invested a significant sum of money -- between US$100 million and $200 million -- in social games company Zynga in order to build out a Google Games offering for the search engine giant. The investment, which was reportedly made by Google and not Google Ventures, is a highly st...

Microblogging service Twitter has announced its second major attempt to monetize -- the @earlybird service. This will let advertisers pay a fee to promote exclusive events, tout time-sensitive special deals and offer sneak peeks at products to Twitter users. The service had signed up more than 15,00...

Incorporating social media strategies into your marketing plan is no cut-and-paste job. You've got to know your clientele and what appeals to them, and you have to engage them in a conversation rather than simply spew offers at them. In fact, if you don't have the desire to commit yourself to social...

There is a new mindset is pervading the world of digital assets, particularly in a cost-conscious economy. Organizations are looking to maximize the value of all their digital assets, both to reduce up-front costs and to increase ROI. Back in its early days, "Saturday Night Live" spoofed a real comm...

Designing company websites has evolved into an art form, and much attention is paid to selecting the appropriate colors, using the right graphics, and making sure the content best reflects the corporate messaging and brand. These are absolutely areas of importance, but often companies design their w...

Social networking platforms can be powerful tools. Twitter strikes fear into the hearts of repressive regimes, and Facebook was nearly single-handedly responsible for the revival of Betty White's career. So how can something with that much influence be easy and unintimidating for a small-business ow...

What's the path to profit in the digital age? Publishing companies, particularly those in the newspaper and magazine business, have been wrestling with that question for at least the past decade. Rupert Murdoch, chairman of the media conglomerate News Corp., thinks getting readers to pay for online ...

A lot of folks look down their noses at the prospect of Facebook penetrating the corporate world in a meaningful fashion. In fact, many people believe that the IT community will do everything possible to resist this prospect because of the security, privacy and compliance issues surrounding the soci...