Marketing

The proliferation of social media and the real-time Web has created a significant change in the role of today's marketer. The shift from a traditional marketing mix to a predominantly online marketing focus has placed new expectations on marketers to understand website traffic, generate leads online...

Just as Martin Luther's Ninety-Five Theses transformed Christianity, Google's simple text box is transforming marketing -- from top to bottom. Since the 1950s, great marketing theorists such as Theodore Levitt and Jerome McCarthy have developed frameworks for companies to create awareness of new nee...

IBM unveiled a new service on Monday that will help companies market and sell their products online. The new division, called "Smarter Commerce," offers IBM customers real-time marketing analytics and brand assessment tools for Facebook and Twitter. Smarter Commerce also offers consumer-behavior ana...

Microsoft's search engine, Bing, launched a new daily deals aggregator on Thursday. The service, called "Bing deals," compiles offers from Groupon, Livingsocial, Restaurant.com and more through a partnership with The DealMap. Bing deals is able to sort by location based on a user's mobile device, al...

Every corporation has a face. Imagery, shine and style are interlayered into a skin that appears as a mask; uplift captured by a distinct name identity poises it to reach the upper stratosphere of stardom. Corporate masks are just like real people: Some are exciting and some boring; some you remembe...

A strong candidate for mCRM solutions is the retail industry -- an enormous business worldwide that includes apparel, restaurants, department stores, pharmacies, grocery, home and hardware, discount and speciality stores, hotels, malls, airports, convenience, and even telecoms. One American guide cl...

Groupon CEO Andrew Mason released a statement on Monday regarding his company's Super Bowl ads, in response to a lot of flak from critics and the general public regarding Sunday's commercials. The ads start out appearing to be seeking support for humanitarian causes, but then switch up, revealing a ...

Which wireless provider is doing the best job? Listening to them gets confusing. It's like me saying that I am the slimmest, healthiest and best-looking wireless analyst on this airplane (I'm flying to the west coast to give a speech). Now that line has as much truth in it as a load of horse manure ...

Which wireless provider is doing the best job? Listening to them gets confusing. It's like me saying that I am the slimmest, healthiest and best-looking wireless analyst on this airplane (I'm flying to the west coast to give a speech). Now that line has as much truth in it as a load of horse manure ...

Which wireless provider is doing the best job? Listening to them gets confusing. It's like me saying that I am the slimmest, healthiest and best-looking wireless analyst on this airplane (I'm flying to the west coast to give a speech). Now that line has as much truth in it as a load of horse manure ...

Not long ago, Groupon said "no" to Google's buy offer. So Google has decided to create its own coupon program and is moving forward with Google Offers. Google almost always gets its way. Google Video was the company's response to YouTube, which Google eventually purchased in 2006. The company's phil...

Sometimes it's best to say you're sorry. Groupon's CEO, Andrew Mason, released a subtitled video on YouTube apologizing for problems Japanese customers experienced during a New Year's promotion. Groupon's deal-of-the-day site offers promotions and discounts to local markets. The company emphasizes s...

With more than 500 million people around the globe spending 700 billion minutes per month on Facebook, there is no question that it is the most important and pervasive social ecosystem in the world. It's no wonder that brands of all shapes, sizes and offerings are leveraging the user base to connect...

This year's holiday shopping season is poised to break e-commerce records as consumers accelerate their spending online. More consumers are very likely to purchase their holiday gifts online (58 percent) than at brick-and-mortar stores (41 percent) this year, according to Channel Advisor. And more t...

As an Internet marketing tactic, retargeting has never quite reached its stride. However, updated technology, changing market dynamics and new offerings by vendors -- especially Google's entrance into the space -- is changing that. Briefly, retargeting is a marketing response triggered when a consum...