Marketing

We always think the next generation is better. Often that is true -- but too often, it's worse. On the heels of success, too many companies take their eye off the ball. Every year, new and improved versions are introduced to keep us brand-loyal. That works until something goes wrong. Then years of v...

Shopping has traditionally involved an element of seeing, touching and feeling a product before buying. Shopping online, however, hasn't ever quite replicated that experience. That is, until now. With the advent of 3D technologies, online shopping is on the verge of a radical transformation. One ne...

Because of power tools like marketing automation, marketers are able to contribute to revenue in a very measurable way. Expectations are high because of this capability -- like salespeople, marketers are now accountable for making a direct revenue contribution to the top line. They are being aske...

Let's face it, texting is ubiquitous. A constant stream of information comes and goes through our phones. Harnessing the power of this medium to reach customers is the goal of a whole new breed of mobile marketers. "If you want to reach everyone, text messaging is the only way to do that," said Josh...

Now that CenturyLink has completed its merger with Qwest, what is next for the company and for the marketplace? The media, investors, competitors and others are starting to ask me on a regular basis whether this will be successful. I have worked with many companies in the industry and always had a g...

The current anti-cybersquatting model of preregistering 25,000 domain name combinations to surround a master brand name identity and avoid possible cybersquatting will slowly fade away. Cybersquatting came about due to the original easy access of no-questions-asked, cheap domain name registrations.

Why would someone invest $187,000 for single name application with ICANN plus another few hundred-thousand dollars on related costs to acquire a new gTLD domain root system? Simple, the real motivation will be to declare global-image cyberwarfare and to create global market domination under a na...

Marshall McLuhan's old adage, "the medium is the message," has never been more true than it is today. Companies wanting to showcase their cutting-edge products and services are increasingly turning to new and innovative marketing techniques that express the spirit of what they're selling. Video pres...

This week, 2K Games and Gearbox Software debuted "Duke Nukem Forever" for the Xbox 360, PlayStation 3 and PC. For the game's developers, it was a momentous occasion. Fans had been waiting 15 years in video game purgatory, they said, for the launch of the mythical Duke Nukem game. For some game revie...

When a good name identity is super-glazed with a good trademark protection plan, there is no reason why it would be hurt by ICANN's gTLD. Executives at companies with great names like "Google," "Sony," "Panasonic," "Rolex," "Microsoft" or "CNN" are not losing sleep over gTLD, but those at some oth...

There was a time when businesses names were simply picked out of a hat, literally, and often very successfully. Later, the complexity of the marketplace boosted the name lists to such huge quantities that they had to use larger drums. This is how most business names came about, and on that note, the...

Online video has come a long way in a short period of time. In the last year alone, the use of video on websites has moved from an interesting anomaly to a critical feature that boosts search engine result standings, increases stickiness and improves conversion rates. The number of companies making ...

Has there ever been an easier time to reach an international customer base? And has there ever been a more complex time to optimize for global reach? Certainly, the Web and social media platforms make it easier for brands to reach prospects in virtually every plugged-in region of the world. However,...

The proliferation of social media and the real-time Web has created a significant change in the role of today's marketer. The shift from a traditional marketing mix to a predominantly online marketing focus has placed new expectations on marketers to understand website traffic, generate leads online...

The proliferation of social media and the real-time Web has created a significant change in the role of today's marketer. The shift from a traditional marketing mix to a predominantly online marketing focus has placed new expectations on marketers to understand website traffic, generate leads online...