Marketing

The subscription model has already proven its mettle when it comes to music and movies, but this week Oyster unveiled a new service that applies the concept to books instead. Specifically, the startup on Thursday launched an invitation-only preview of an e-book rental service that's widely being des...

The Internet is abuzz with news that Google has teamed up with food giant Nestle to name the next version of Android after the latter's famous chocolate bar -- KitKat -- rather than continue its tradition of nonbranded nomenclature with the name "Key Lime Pie." KitKat will be Android 4.4 and not And...

Despite being hit by a lawsuit from T-Mobile over its use of the color magenta in its marketing materials, AT&T subsidiary Aio Wireless has announced plans for a nationwide online rollout starting mid-September. The Aio no-contract mobile device service is currently available to customers in Flo...

Despite being hit by a lawsuit from T-Mobile over its use of the color magenta in its marketing materials, AT&T subsidiary Aio Wireless has announced plans for a nationwide online rollout starting mid-September. The Aio no-contract mobile device service is currently available to customers in Flo...

In an abrupt about-face, Instagram has begun cracking the whip over developers using "insta" and "gram" in the titles of their apps. In a letter sent to several developers earlier this week, Instagram said it had "clarified" its guidelines and determined that "use of 'INSTA' and 'GRAM' for an applic...

Twitter on Monday unveiled a new feature that adds related headlines to embedded tweets, an addition that will help to tell the "story behind the tweet," the company said. "Starting today, you will see a new 'Related headlines' section on the permalink page of tweets that have been embedded on websi...

LinkedIn, the go-to social network for professionals, is opening its tent wider to include young people aspiring toward a career -- namely, budding college students and high school students with an eye on higher education. Specifically, the social network on Monday debuted University Pages, a sectio...

Yahoo's 20-year-old logo is set to change next month with the unveiling of a new graphic "that's more reflective of our reimagined design and new experiences," said Chief Marketing Officer Kathy Savitt. Wednesday marked Day 1 of a rebranding campaign that will treat users to a new look every day, le...

Samsung this week launched a marketing blitz for its Galaxy Note III phablet, which will be unveiled in Berlin Sept. 4, just before the IFA consumer electronics show, which will run Sept. 6-11. That timing has become a Samsung tradition, as have the orchestrated leaks about its forthcoming product.

ThinkPad is a solid brand. So why is Lenovo suddenly screwing up its brand relationship with customers? We all have our favorites. That's the power of successfully building a brand. However, in an effort to grow, Lenovo is making a costly mistake. Rather than creating a distinct new sub-brand catego...

Google reportedly is planning to spend $500 million or more promoting the Moto X smartphone, sparking speculation that a new round of mobile marketing wars is about to begin. One reason for the intensified focus on advertising could be the narrowing differentiation among high-end smartphone features...

There is a simple answer to the BlackBerry problem: Rather than trying to become a new company and address a new market and compete with new competitors, it should focus on its bread and butter, the business and government communities that still use its products. If it does this, I believe its recov...

Anyone who's ever made a presentation with data knows that making data presentable isn't always easy. That's part of the rationale behind Databoard, a new tool from Google that's designed to help users do just that. Announced on Tuesday, Google Databoard gives users a new way to share data insights....

Mobile advertising revenue skyrocketed by 82.8 percent in 2012 to reach $8.9 billion globally, according to a report released Tuesday by the Interactive Advertising Bureau Mobile Marketing Center of Excellence, IAB Europe and IHS. North America, in fact, saw an even bigger leap, with a 111 percent s...

There's no question that books have gone digital. Sure, there are still paper books aplenty in a smattering of brick-and-mortar bookstores -- and available online as well -- but there's no escaping the proverbial writing on the wall that book-selling behemoth Amazon now sells more electronic books t...