Marketing

The Federal Trade Commission's Bureau of Consumer Protection on Monday issued a letter to search engines including Google, Yahoo and Microsoft, advising them to provide better labeling and notification of advertising that appears alongside search results. The letter is an update to guidelines issued...

If you've been looking at your watch to read your emails today, there's a good chance that you're a Kickstarter backer. Kickstarter is a Web-based crowdfunding platform that's designed for raising money from the public. Project creators pick a deadline and required funding level. Donors pledge money...

Samsung on Monday announced pricing and other details for its 7-, 8- and 10.1-inch Galaxy Tab 3 family. All three are WiFi-enabled and will be available in the U.S. on July 7. Samsung began taking preorders on Tuesday. Pricing ranges from $200 to $400. They will come with hundreds of dollars' worth ...

In an effort to enable rich, interactive ads for its Windows 8 platform, Microsoft on Tuesday announced Ad Pano, a brand-new advertising platform that runs across Windows 8, apps, Bing, Xbox and Skype. Debuted at the Cannes Lions International Festival of Creativity being held this week in France, A...

Movie studios and TV networks increasingly are turning to social media for help with generating buzz about their upcoming releases and programming. Communities are building around favorite movie franchises like the Twilight and Avengers series and TV shows like Downton Abbey and The Walking Dead. Ha...

Pinterest on Monday announced new features and relationships with brands that will bring more functionality to its pins. The features, according to the social bookmarking company, will make the pins more "useful." Pinterest introduced its new features in a Monday blog post. Pins now show more inform...

Organizations of all sizes across an assortment of industries are using a growing set of cloud analytics solutions to address their Big Data, business intelligence and data integration challenges. Escalating competitive pressures and customer expectations are forcing organizations to find new ways t...

Microsoft has launched an ad for Nokia's Lumia Windows Phone, presumably with the goal of neutralizing competitors enough to make some inroads in the hot mobile market. The ad is clever and funny enough to accomplish it -- depending on how well Apple and Samsung fans handle the ribbing against their...

Twitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis' Starcom MediaVest Group, one of the world's largest advertising agencies. Starcom's top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising s...

Facebook may soon be adding video ads, a key step in the development of an advertising platform that needs to draw interest from brands that may have previously questioned its return on investment. Video ads could start to run on Facebook as early as June or July, according to published reports. Ad ...

When Dr. Martens customers from around the world search for its site, it's possible they'll end up on one designed specifically for their country. "They have specific sites for specific countries," explained Gil Levy, managing partner with ECommerce Partners. "That's the best thing to do. All the ...

Nuance on Monday unveiled Voice Ads, a platform that can allow companies and marketers to use voice technology to better target on-the-go smartphone users with interactive advertisements. Online marketers want to reach consumers on smartphones and tablets, but tiny screens and other factors related ...

Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising. The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. "We created the Full Value of Mobile i...

As initial public offerings go, Marin Software couldn't have asked for much better than its Friday debut on the New York Stock Exchange. Late Thursday, it priced its stock at $14 per unit, higher than the anticipated range of $11-$13. Then it sold 7.5 million shares -- half a million more than origi...

After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests. Targeting was the most requested feature in the feedback that the ...