Marketing

Nielsen on Monday rolled out Nielsen Twitter TV Ratings, a service it says is the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only "authors" -- or the number of people tweeting about TV programs -- but also the mu...

Over the next couple of months Instagram will begin incorporating the "occasional ad" in U.S. users' feeds, the company announced on Thursday. The ads will include high-quality photos and videos from a few brands that are part of the Instagram community, the company explained. Users will have contro...

Facebook reportedly will begin providing TV broadcasters with data about the chatter their shows are inspiring on the site. Facebook is in fierce competition with Twitter to become the primary destination for second-screen users to post their reactions and engage with others while watching TV series...

After three years of wrangling with Google over its alleged anticompetitive business practices, the EU has suggested there may be some light at the end of the tunnel. "We have reached a key moment in this case," EC Vice President Joaquin Almunia, who is responsible for competition policy, said at a ...

The automotive industry has begun to fully embrace wireless technology in recent years, bringing more to the driver than ever before. However, automotive companies don't fully understand wireless, and many are making a serious mistake that could harm their brand and future sales. Automakers are reac...

AOL on Monday launched a limited version of Gathr, which aggregates online services for subscription at discounts of up to 60 percent of what they would cost on their own. Monthly subscriptions to prebundled packages start at $15, and some come with a bonus $10 Amazon gift card. Alternatively, con...

Apple has displaced Coca-Cola as the leading global brand in Interbrand's 14th annual Best Global Brands report, ending the soda maker's 13-year rule. Google took second place, pushing Coke into third. Overall, tech companies grabbed five of the top 10 slots. "It surprised me because Apple doesn't h...

Google on Thursday introduced a new search algorithm called "Hummingbird." The company actually started rolling out the algorithm about a month ago, but it formally unveiled it on Thursday, the 15-year anniversary of Google Search's launch. At the heart of the new algorithm is a new, better ranking ...

Pinterest on Thursday announced that it would begin experimenting with promoting certain pins from a select group of businesses. The announcement came via a blog post from CEO Ben Silbermann, who hastened to assure the site's users that this move would not be a descent into ad madness. "I know some ...

Sony on Thursday went on a media blitz in Tokyo, disclosing more details and outlining ambitious sales targets for its upcoming PlayStation 4. The gaming device is due to arrive on shelves in the United States Nov. 15, and Sony aims to sell 5 million PS4s by March 31, it reportedly said at the Tokyo...

Tumblr has teamed up with social analytics company DataSift to provide users with information about consumer engagement and sentiment. As of Monday, DataSift subscribers gained access to both historic and real-time data about what consumers were posting about their brands in Tumblr's 5.5 billion mon...

Dell on Wednesday revived its dormant "Venue" brand by unveiling a Windows 8.1 tablet that will run on Intel's new Bay Trail system on a chip. Featuring an 8-inch screen, the device was announced at the Intel Developer Forum being held in San Francisco this week. Few other details about the upcoming...

Facebook and Twitter both added embedded-post capabilities to their platforms last month, and now Google has brought similar functionality to Google+. Both embedded posts and an author-attribution feature were unveiled by Google earlier this week, in fact, giving individuals and businesses a way to ...

Facebook on Monday began rolling out new tools designed to help news organizations uncover the real-time conversations people are having across the social network. The company released two APIs to a handful of online publications. The Public Feed allows news organizations to integrate Facebook conve...

Hard on the heels of the recent announcement of Apple's iPhone trade-in program, Walmart on Tuesday announced a smartphone trade-in program of its own with up to $300 in-store credit for the old devices turned in. Specifically, consumers can get an immediate credit of between $50 and $300 for more...